Introduction to Strategy
- Offered byCoursera
Introduction to Strategy at Coursera Overview
Duration | 26 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Strategy at Coursera Highlights
- Earn a certificate after completion of the course
- Assignment and quizzes for practice
- Financial aid available
Introduction to Strategy at Coursera Course details
- Understand a business scenario
- Use strategic tools
- Identify another player’s strategy
- This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life.
- The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course.
- This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.
Introduction to Strategy at Coursera Curriculum
Introduction to Strategy
Introduction to the Course
Course Organization
Strategy Concept
Mission, Vision, and Values
Elements of Strategy
External Analysis: STEP
External Analysis: 5 Forces
Online Education post-COVID
Analysis Step-by-Step
Recording of Introduction to Strategy Live Session on 21-11-11 20:07:49 [03:45]
Syllabus
What is Strategy?
Mission, Vision, and Values
STEP, PEST or PESTEL analysis
The five competitive forces that shape strategy
Practice quiz: Introduction to Strategy
Strategy and its shaping forces
Internal Analysis
Internal Analysis - Introduction
Internal Analysis
Value Chain Analysis: Primary Activities
Value Chain Analysis: Secondary Activities
VRIO Analysis
Internal Analysis
How to map your industry's profit pool
VRIO Analysis
Practice quiz: Internal Analysis
SWOT - TOWS
SWOT - TOWS - Introduction
SWOT - TOWS
Sequence of Analysis
Case Study - COVID
SWOT Analysis
Practice quiz: SWOT - TOWS
Strategic Monitoring
Strategic Monitoring - Introduction
Strategic Monitoring
Industry Drivers
Surprise Avoidance
Response and Adaptation
Recording of Introduction to Strategy Live Session on 21-12-02 20:08:48 [05:04]
Strategic Monitoring
The next normal arrives: Trends that will define 2021—and beyond
Anticipating disruptive innovation
Leadership and Decision-Making
Practice quiz: Strategic Monitoring
Strategic monitoring system
Generic Strategies
On Generic Strategies - Introduction
On Generic Strategies
Cost Leadership
Differentiation
Focus
Have a Nice Journey
Porter's Generic Strategies
Analytical toolkit
Staff-graded assignment instructions
Practice quiz: Generic strategies
Staff-graded assignment - Mercado Livre Case
What is your company's generic strategy?
Introduction to Strategy at Coursera Admission Process
Important Dates
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