University of Colorado Boulder - Introduction to the Digital Advertising Landscape
- Offered byCoursera
Introduction to the Digital Advertising Landscape at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to the Digital Advertising Landscape at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Digital Advertising Strategy Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 14 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Introduction to the Digital Advertising Landscape at Coursera Course details
- The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
Introduction to the Digital Advertising Landscape at Coursera Curriculum
Introduction: Display Advertising
Course & Specialization Introduction
1) Digital Advertising Basics
2) How Advertising Works
3) Advertising Metrics
4) Key Terms
FCB grid
Seven things you should know about digital advertising this year
A Note About Discussions
1.1
1.2
Search Advertising
5) History of Search Advertising
6) Process of Search Advertising and Some Key Terms
7) Advantages and Disadvantages of Search Advertising
Sponsored search: an overview of the concept, history, and technology
What is search advertising and how does it work?
2.1
2.2
2.3
Banner and Video Advertising
8) Video Advertising Basics
9) Advantages and Disadvantages of Video Advertising
10) Banner Advertising and Rich Media
How video advertising will dominate the next decade
Is the static banner?s demise finally near?
What is rich media?
3.1
3.2
3.3
Social Media Advertising
11a) History of Social Media
11b) Future of Social Media
12) Social Media Basics
13) Advantages and Disadvantages of Social Media Advertising
14) Social Media Tips for Small Businesses
Social network sites: Definition, history, and scholarship
Seven simple social media moves that work
4.1
4.2
4.3
Mobile Advertising
15) Mobile Advertising Basics
16) History of Mobile Advertising
17) Advantages and Disadvantages of Mobile Advertising
Eleven companies that are doing mobile advertising right in 2019
Mobile advertising: The shift from data-driven to choice-first
The future of digital advertising: How mobile-first is turning into mobile-only
5.1
5.2
5.3
Programmatic Advertising
The Trade Desk Programmatic Advertising Certification
Introduction to the Digital Advertising Landscape at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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