ISB Hyderabad - ISB - Certificate Programme in Healthcare Management

Offered byEmeritus

ISB - Certificate Programme in Healthcare Management
at
Emeritus
Overview

Get an overview of how to run a healthcare organisation from a financial, operational, marketing & strategic standpoint in a short duration

Duration	12 weeks
Total fee	₹1.08 Lakh
Mode of learning	Online
Credential	Certificate

ISB - Certificate Programme in Healthcare Management
at
Emeritus
Highlights

Earn a Certificate of Completion from ISB Executive Education
No Cost EMI facility available for easy payment plans
Job placement assistance from partner companies via Emeritus Career Services
Learn through 120+ Videos, 20+ Assignments, 10+ Discussions & 12+ Real Life Examples
Enjoy ISB Executive Network benefits like Newsletters & Webinars, Conferences, Master Classes, etc
Real life examples taught include case like Biocon, NH Narayana Health, Cloudphysician, Fernandez Hospital & more

ISB - Certificate Programme in Healthcare Management
at
Emeritus
Course details

Skills you will learn

Service Management System Integration Financial Management Budgeting Operations Marketing Capital Budgeting Capital management Accounting Working capital Strategic Management

Who should do this course?

For Doctors, Resident Doctors, Doctor of Pharmacy, para-medical professionals working in the medical field
For Mid-level healthcare administrative professionals looking to improve the healthcare delivery experience
For Medical professionals or doctors planning to start their own clinic/hospital/business in the healthcare sector

What are the course deliverables?

Learn about the healthcare system from the perspective of management
Manage healthcare organization's budgets and expenses to remain sustainable
Get a holistic overview into the accounting & capital management processes in the healthcare industry
Learn operational frameworks and how to apply them in everyday situations through real life examples
Learn to oversee the day-to-day practices of a healthcare facility that impact the client experience and organizational goals
Understand the process of strategic outreach, building marketing strategies and communications designed to attract healthcare consumers

More about this course

The Certificate Programme in Healthcare Management offered by the ISB Executive Education in collaboration with the Max Institute of Healthcare Management at ISB will provide a deep dive into the healthcare industry
Participants will learn about the industry from a management perspective and gain in-depth knowledge of accounting and financing, process design and analysis, marketing strategies, and strategic management
This programme will offer participants a comprehensive understanding of healthcare organisations' budgets and expenses, strategic positioning, outreach, and communication designed to attract healthcare consumers

ISB - Certificate Programme in Healthcare Management
at
Emeritus
Curriculum

MODULE 1: Accounting Basics/ Introduction to Accounting in Healthcare

Introduction to types of business organisations

Introduction to accounting

Balance sheet

Income statemen

MODULE 2: Cash Flows and Financial Ratios in Healthcare

Statement of cash flows

Financial ratios

MODULE 3: Process Design and Process Analysis in Healthcare

What are operations?

Process view of organizations

Aligning operations and strategy

Process typology

MODULE 4: Process Analysis

Introduction to process metrics

Theoretical flow time and critical path/activities

Process capacity and bottleneck resources

Introducing flow variability in processes

Managing predictable variability

Managing unpredictable variability

MODULE 5: Process Excellence

Lean operations

Philosophy and approach

Tools and tactics for flow synchronization

Continuous improvement

Application of lean operations to healthcare

Lean transformation of large enterprises

Summary

MODULE 6: Introduction to Marketing

The role of marketing in business

Valuing customers

The marketing framework

MODULE 7: Marketing Strategy in Healthcare

Segmentation

Positioning

Brand Development

Product Policy

Pricing

MODULE 8: Marketing Execution

Strategic Service Management (intro)

Marketing Operations Interface

Marketing HR interface

Customer Satisfaction Quality

MODULE 9: Investing

Introduction to financial management

Investment decision rules [Introduction to time value of money, Understanding the discount rate]

Cash flow estimation for capital budgeting

MODULE 10: Raising Capital in Healthcare

The risk-return relationship

Financing the firm

Start-up financing

Working capital management

MODULE 11: Introduction to Strategic Management in Healthcare

Introduction to Strategic Management (RobinHood - 1 pager)

Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 1 (NH)

Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 2 (Fernandez Hospital)

Growth through Diversification (Search) ; Pursuing Blue Ocean Strategies (Cloud Physician); Growth through Strategic Alliances (Biocon)

MODULE 12: Strategic Growth and Competitive Advantage in Healthcare

Industry attractiveness & firm performance

Organic growth

Understanding competitive advantage, value creation through strategic system integration (Arvind Eyecare) (backwards-forward-vertical), growth through geographic expansion (LV Prasad Eye Ins.)

Strategic sensitivity (Cipla) & agility (importance of assumptions, tracking changes in the environment - Serum Institute)

Strategic change and turnaround (turnaround of Tata Steel)

ISB - Certificate Programme in Healthcare Management
at
Emeritus
Faculty details

D.V.R. Seshadri

Prof. D.V.R. Seshadri has taught at various IIMs. He has worked in industries such as petroleum refining & petrochemicals, active pharmaceutical ingredients, precision manufacturing and IT.

Sarang Deo

Professor Sarang Deo’s primary area of interest is health care operations with special emphasis on investigating the impact of operations decisions on population-level health outcomes.

Ramabhadran Thirumalai

Prof. Ramabhadran S Thirumalai is currently working on the impact of various regulatory changes on security market pricing, efficiency and liquidity.