IIM Lucknow - IIM Lucknow - Chief Marketing Officer Programme
- Offered byEmeritus
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Overview
Duration | 10 months |
Total fee | ₹3.83 Lakh |
Mode of learning | Online |
Credential | Certificate |
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Highlights
- Earn a Executive Certificate and Alumni status from IIM Lucknow
- Get networking opportunities with CXO Peers
- 4 days campus immersions at IIM Lucknow campus
- 15+ real-world case studies and hands-on marketing strategy simulations
- 20+ hours of master classes from top industry experts and leading IIM Lucknow faculty
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Course details
- For new and evolving CMOs keen on executing impactful strategic marketing initiatives and driving marketing innovation
- For high-potential Senior Professionals and Marketing Leaders aspiring transition to a CMO role
- Manage for Dynamic Segmentation
- Strategic Analysis for Competition and Market Positioning
- Marketing and Brandbuilding Tools and Best Practices
- Product Portfolio, GTM Strategies, Sales and Distribution Strategies
- Strategic Decision making for Marketing Excellence
- Enhance leadership capabilities to drive customer-centric marketing innovation and growth strategies
- Leerage digital technologies and data-backed insights to enable marketing transformation and disruptions
- Build a data strategy with advanced analytics capabilities integrated into marketing initiatives
- This program will enable participants to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace
- This cutting-edge programme will empower learners to assume a strong strategic leadership position in the digital age, beyond traditional CMO responsibilities, and significantly impact their organisation's success amidst changing dynamics
- Participants will be able to transform the marketing function with emerging technologies, digitalisation, data-centric decisionmaking, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace
- Program Fee: INR 411000 + GST (Standard Fee from Aug 4, 2022)
- Class Schedule: Saturday (9:00 AM to 12:00 PM)
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Curriculum
Module 1: Customer at the Heart if It All
Customer Centricity and evolving role of Marketing
Understanding CX through Customer Journey Mapping
Customer Lifetime Value
Master Class - Understanding Changing Consumer Preferences and Dynamics of STP*
Module 2: Managing Business P&L
Understanding Financial Statements
Financial Planning and Budgeting
P&L for Digital Businesses
Module 3: Marketing in a Digital World
Leveraging Digital Marketing Tools
Digital Marketing Channels and ORM
Engaging Millennials and Gen-Z Digital Consumers
Digital Marketing Optimization Strategy
Omnichannel Marketing
Module 4: Data and Analytics for Marketing
Building quality data streams for customer insights
Marketing Research Strategy
Google Analytics and Web Analytics
Master Class - Customer Analytics: Leveraging cross functional data and analytics tools
Master Class - Use of AI and Emerging Technologies*
Module 5: Strategic Marketing
Sales and Distribution Strategy - B2B and B2C
Competitive Strategy and Pricing Strategy
Product and 'Portfolio' Strategy
Brand Building and Positioning
Communication Strategy in a Digital Era
Master Class - GTM Strategy and Growth Hacking in Post Pandemic World*
Module 6: Capability Building and Scaling
Leading your Team to Success - Agile Marketing
Building a sustainable culture of innovation and creativity to manage for disruption
Scaling Digital Transformation for Marketing Automation
Scaling Excellence - Challenges and Solutions for Scaling
Module 7: Leadership
Persuasion and Effective Communication
Crisis Management and Communication
Collaboration and Cross-Cultural Management
Master Class - Change Management*
Master Class - Value Based Leadership*
Marketing Strategy Simulation
Final Presentation - Action
Learning Capstone Project
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Faculty details
IIM Lucknow - Chief Marketing Officer Programme at Emeritus Entry Requirements
- Education: Graduation/Diploma/Post Graduation in any discipline with 50% aggregate marks
- Experience: Minimum 10 years work experience as of Sep 30, 2022
- Participants should be currently working
- Not mentioned
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