Michigan State University - Launch Strategy: 5 Steps to Capstone Experience
- Offered byCoursera
Launch Strategy: 5 Steps to Capstone Experience at Coursera Overview
Duration | 24 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Launch Strategy: 5 Steps to Capstone Experience at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 6 in the How to Start Your Own Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 24 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Launch Strategy: 5 Steps to Capstone Experience at Coursera Course details
- This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.
- Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one.
- Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.
Launch Strategy: 5 Steps to Capstone Experience at Coursera Curriculum
Gearing Up Mindset: Strategy Focus
Command Center
Revisiting Strategy
Directing Vision
Mission Remarkable
Gearing Up To Score
Five Steps to a Strategic Plan
What is a Vision Statement?
Sample Vision Statements
Review What Is Strategy?
Invest in Your Success
Why Small Businesses Should Scrap Strategic Planning
What is a Mission Statement?
Understanding Goals
Why are Goals and Objectives Important?
Understanding What It Will Take To Launch
Review of Key Strategy Concepts
Understanding a Strategy Statement
Gearing Up Mindset: Resource Focus
It's Not Gambling, But There Are Risks
Effect Your Logic
What's Your Stake - Part 2
What's Your Stake - Part 3
What's Your Stake - Part 4
Are Entrepreneurs Born or Made?
Summary: The Myth of the Idea
The Value of Social Capital in Starting a Business
4 Reasons Social Capital Trumps All
Keys to Starting Upside Down
Capital Options
Gearing Up Business: Funding Focus
Who Can Stake You - Part One?
Who Can Stake You - Part Two?
Who Can Stake You - Part Three
35 Great Ways to Fund A Small Business
Find Financing, Even If You Don't Fit a 'Type'
Startup Business Loans
5 Things You Should Know About Revenue-Based Financing
The Basics of Crowdfunding
How to Finance a Business With Your 401K
The Search Fund Model
10 Tips For Bootstrapping Your Startup
Bootstrapping A Lean Startup
Money Milestones
Who Can You Ask?
Which 'Boots' Fund Best?
Gearing Up Business: Design Focus
What Game To Play?
Designing For Breakthrough
Type Cast Your Business
Business Models Business Strategy
Reinventing Business Models Through Risk Management
How to Identify Your Riskiest Business Model
Blue Ocean Strategy: Creating Your Own Market
Value Innovation - The Key to Blue Ocean Strategy
Four types of market (market maturity): Where does your startup?s product belong?
What Makes Your Business Model Work?
Knowing Your Market
Gearing Up Business: Execution Funding
Actions Speak Louder
Spreadsheet Tour - Part 1
Spreadsheet Tour - Part 2
Spreadsheet Tour - Part 3
Spreadsheet Tour - Part 4
Show Yourself the Money
Where Truth Lives
COGS of Success
Costs to Be The Boss
How to Create a Budget for Your Startup
The Stederal Case
Resource Budgeting Analysis Spreadsheets
Top-Down-Forecasting for Pre-revenue Startups
Buying Power Index by State
Buying Power Index for Key Cities
Bottom Up Forecasting for Pre-Revenue Startups
What Makes A Good Production Plan
Principal Factors in Successful Production Planning
Retail Range Planning, Merchandise Planning and Assortment Planning
Supply-Chain Mapping - The How To Guide
Cost of Goods Sold & Cost of Services
How Do I Calculate the Direct - Cost of Sales for an Internet Startup
Ready to Start a Business? Here?s What It Will Cost
Two Weeks to Startup-Day 3_ Calculating Startup Costs
Navigating Market Potential
Operational Details
Counting the Costs
Gearing Up For Market Creation & ABC Plan
The Essence of Business Essentials
Points of Distinction - Part 1
Points of Distinction - Part 2
It Takes A Village - Part 1
It Takes a Village - Part 2
Tools of Engagement: Mar-ke-Tcccs - Part 1
Tools of Engagement: Mar-ke-Tcccs - Part 2
Tools of Engagement: Mar-ke-Tcccs - Part 3
Tools of Engagement: Mar-ke-Tcccs - Part 4
The Anthem: ABC
Essence of Marketing
A Case for Entrepreneurial Marketing
Entrepreneurial Marketing for Your Business
Use These 5 Steps to Create a Marketing Plan
Getting to Grips with Content Marketing for Small Businesses
Creating New Markets
How to Create an Effective Marketing Plan
A Simple Guide for Startups to Determine Marketing Budget
7 Tips to Create Facebook Ads That Convert
Google Adwords Benchmarks
Sales vs. Marketing -- Marketing Always Changes
The Elements of a Successful Sales Business Plan
6 Growth Hacking Success Stories
Art of Rainmaking
Understanding Marketing
Marketing Planning
Checklist for Launch
Launch Strategy: 5 Steps to Capstone Experience at Coursera Admission Process
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