Launch Your Online Business 

What is Your Online Business?

What is Your Online Business? Part 2

Open Your Business Bank Account

Meet the Business Owners

Zoom Chat: "Introduction to Black Monarchy"

Zoom Chat: "Introduction to Classic Knot"

Zoom Chat: "Introduction to Stitch Buffalo"

Zoom Chat: "Introduction to Elle James"

Zoom Chat: "Introduction to Zandra Beauty"

It?s All About Your Customers

It?s All About Your Customers Part 2

Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James

Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy

Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy

Creating Your Brand

Zoom Chat: "Defining a Brand" with Courtney from Elle James

Creating Your Brand Part 2

Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty

What Makes Your Business Different From Your Competitors?

What Makes Your Business Different From Your Competitors? Part 2

Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy

Course Acknowledgements

Student Activity: Explore Online Businesses

Student Activity: Naming Your Online Business

Student Activity: Explore SBS

Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template

Student Activity: Build Your Persona

Assignment #2: Bring More Value to Your Pitch Deck

Resources Referenced in 'Creating Your Brand'

Student Activity: Branding Your Business

Assignment #3: Bring More Value to Your Pitch Deck

Student Activity: Competitor Website Branding

Assignment #4: Bring More Value to Your Pitch Deck

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Website Launch Overview

Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty

Decisions to be Made

Decisions to be Made Part 2

Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James

Zoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James

Design & Copy

Design & Copy Part 2

Design & Copy Part 3: Assignment Instructions

Photography

Photography Part 2

Student Activity: Rate Competitor's Site

Assignment #5: Bring More Value to Your Pitch Deck

Student Activity: Platform Comparisons

Student Activity: ECommerce Platforms

Assignment #6: Bring More Value to Your Pitch Deck

Student Activity: Browse Your Platform's Theme

Student Activity: Your Copy Deck

Assignment #7: Bring More Value to Your Pitch Deck

Student Activity: Shot List

Assignment #8: Bring More Value to Your Pitch Deck

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Getting Into Production

Getting Into Production Part 2

Behind the Scenes

Behind the Scenes Part 2

Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot

Before You Go Live

Before You Go Live Part 2

Before You Go Live Part 3

Developing Your Brand Launch KPI's

Zoom Chat: "Keeping Up With Google" with Courtney from Elle James

Developing Your Brand Launch KPI's Part 2

Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy

Student Activity: DIY vs. Hire

Student Activity: Scope of Work

Assignment #9: Bring More Value to Your Pitch Deck

Student Activity: Search Strategy

Student Activity: Create SKUs

Assignment #10: Bring More Value to Your Pitch Deck

Assignment #11: Bring More Value to Your Pitch Deck

Student Activity: Create an E-mail List and E-mail Marketing

Student Activity: Google Analytics

Assignment #12: Bring More Value to Your Pitch Deck

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Keeping Up Your Shop

Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo

Keeping Up Your Shop Part 2

Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty

Keeping Up Your Shop Part 3

Marketing & Sales Part 1

Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo

Marketing & Sales Part 2

Marketing Channels

Content Marketing

Content Marketing Part 2

Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James

PR Overview

Create a Press Release

Media Pitch

Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo

Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy

Student Activity: Website Refresh

Student Activity: Staying on Track

Assignment #13: Bring More Value to Your Pitch Deck

Student Activity: Selling on Social Media Channels

Student Activity: Email Campaign

Assignment #14: Bring More Value to Your Pitch Deck

Student Activity: Calendar Strategy

Assignment #15: Bring More Value to Your Pitch Deck

Student Activity: Add PR Activities to Your Content Calendar 2021

Student Activity: Press Release

Student Activity: Media Pitch

Assignment #16: Polishing Your Pitch Deck

Launch Your Online Business Closure

Launch Your Online Business Key Take-aways

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