Hubspot Academy - Lead Management with HubSpot
- Offered byCoursera
Lead Management with HubSpot at Coursera Overview
Duration | 22 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Lead Management with HubSpot at Coursera Highlights
- Earn a Certificate upon completion HubSpot Academy
Lead Management with HubSpot at Coursera Course details
- In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot's tools
- After learning the importance of lead management within the context of the buyer's journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA
- You'll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework
- You'll learn how to assign values to leads in order to prioritize outreach along with how to quickly assign each lead to the right representative on your team
Lead Management with HubSpot at Coursera Curriculum
Introduction to Lead Management
Introduction to the Program
Course Introduction Video
Careers in Sales and Customer Relationship Management
Weekly Introduction: Introduction to Lead Management
Why Is Lead Management Important?
Six Main Reasons Your Organization Should Invest in Lead Management
The Fundamentals of Lead Management
What Does Lead Management Look Like?
Auditing Your Lead Management Process
Defining Your Lead Lifecycle Stages
Setting Goals With a Service Level Agreement (SLA)
Mapping Out Your Lead Management Process
Optimizing Your Lead Management Strategy With Smarketing Meetings
Weekly Review: Introduction to Lead Management
Course Syllabus
How to Be Successful in this Course
Lesson Resources: Introduction to Lead Management
Summary of the Concepts of Lead Management
Lesson Resources: Developing a Lead Management Strategy
Example of a Lead Management Audit
Lesson Resources: Developing a Lead Management Strategy
Example of a Marketing and Sales SLA
Practice Quiz: What Is Lead Management and Why Is It Important?
Exercise: Lead Management Audit
Practice Quiz: Auditing Your Lead Management Process and Defining Your Lead Lifecycle Stages
Exercise: Marketing and Sales SLA
Exercise: Lead Management Map
Practice Quiz: Setting Goals With a Service Level Agreement (SLA) and Mapping Out Your Lead Management Process
Graded Quiz: Introduction to Lead Management
Segmenting, Qualifying and Nurturing Leads
Weekly Introduction: Segmenting, Qualifying and Nurturing Leads
How Marketing Can Organize and Segment Their Leads
How to Segment Your Leads With Lists and Saved Views in HubSpot
How Sales Can Qualify Their Leads
How to Qualify Your Leads With Saved Views and Lists in HubSpot
Automating and Scaling Your Lead Organization with HubSpot
The Fundamentals of Lead Nurturing
Creating a Lead Nurturing Campaign With HubSpot
How to Build a Lead Nurturing Workflow in HubSpot
Weekly Review: Segmenting, Qualifying, and Nurturing Leads in HubSpot
Lesson Resources: Segmenting Leads
A Guide to Segmentation
The Ultimate Guide to Sales Qualification
Exercise: Getting Started with HubSpot
Lesson Resources: Nurturing Leads
7 Best Practices for Lead Nurturing Emails
Practice Quiz: Segment, Qualify and Organize Leads in HubSpot
Practice Quiz: Create a Lead Nurturing Email Campaign
Exercise: Create a Lead Nurturing Workflow in HubSpot
Graded Quiz: Segment, Qualify and Organize Leads in Hubspot and How to Create a Lead Nurturing Email Campaign
Scoring and Routing Leads
Weekly Introduction: Scoring and Routing Leads
Prioritizing Leads With Lead Scoring
How to Set Up Lead Scoring in HubSpot
Managing Sales Qualified Leads With Lead Routing
How to Set Up Lead Routing in HubSpot
Weekly Review: Scoring and Routing Leads in HubSpot
Lesson Resources: Lead Scoring with HubSpot
Lead Scoring Worksheet
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
Lesson Resources: Lead Scoring with HubSpot
Why You Need to Implement Lead Routing [+ How to Do It]
What is Data Enrichment?
Exercise: Lead Scoring Worksheet
Practice Quiz: Prioritize Leads with Lead Scoring in HubSpot
Practice Quiz: Lead Routing with HubSpot
Exercise: Create a Lead Routing Workflow in HubSpot
Graded Quiz: Scoring and Routing Leads in HubSpot
Measuring Lead Management Success
Weekly Introduction: Measuring Lead Management Success
Identifying Your Lead Management Success Metrics
How to Report Lead Management Results
How to Create Lead Management Reports in HubSpot
How to Build a Lead Management Dashboard in HubSpot
Weekly Review: Measuring Lead Management Success
Lesson Resources: Measuring Lead Management Success
Guide to the Top Metrics on HubSpot?s Traffic Analytics Tool
Guide to the Top Metrics on HubSpot?s Ads Campaign Dashboard
Lesson Resources: How to Report/Share Lead Management Results and Present them in HubSpot
Practice Quiz: Identify Metrics to Track Lead Management Results
Graded Quiz: Measuring Lead Management Success in HubSpot
Lead Management with Hubspot: Application
Weekly Introduction: The Lead Management with HubSpot Project
Project Overview
Congratulations! You completed Lead Management with HubSpot!
Career Support Resources
How to Add Your Info to LinkedIn
Lead Management with HubSpot at Coursera Admission Process
Important Dates
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