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Leadership & People Management 

  • Offered bySEMrush Academy

Leadership & People Management
 at 
SEMrush Academy 
Overview

Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency

Duration

1 hour

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Leadership & People Management
 at 
SEMrush Academy 
Highlights

  • Earn a certificate from Semrush Academy
  • Learn from industry experts
  • Practical expertise from top experts
  • Enhanced career opportunities
Read more
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Leadership & People Management
 at 
SEMrush Academy 
Course details

Who should do this course?
  • This course is designed for aspiring leaders and current managers who are eager to enhance their leadership skills and become proficient people managers
  • Whether you're seeking to advance in your career or excel in your current managerial role, this comprehensive program equips you with the essential tools and strategies to effectively lead teams
What are the course deliverables?
  • Gain a deeper understanding of your own leadership style, strengths, and weaknesses
  • Learn how to adapt your approach to different situations and people
  • Develop the ability to set clear goals, inspire your team, and create a shared vision for success
  • Master the art of motivating and influencing others to achieve their full potential
  • Learn to communicate clearly, concisely, and persuasively with your team members
More about this course
  • The Leadership & People Management course is designed to empower current and aspiring leaders with the essential skills and knowledge required to effectively manage and inspire their teams
  • This comprehensive program covers a range of topics including strategic decision-making, effective communication, conflict resolution, and motivational techniques
  • Participants will engage in interactive workshops, case studies, and real-world scenarios that enhance their ability to lead diverse groups, foster a collaborative work environment, and drive organizational success

Leadership & People Management
 at 
SEMrush Academy 
Curriculum

Intro

In this course, Matthew Howells-Barby, one of the co-founders of Traffic Think Tank, shares his processes, templates, and advice on how to be an effective leader. Whether you’re a brand new people manager or have several years of experience there should be something to take from this course

Lesson 1: Building Your Team Vision, Goals, and Playbooks

Within this lesson, Matt walks through the process of conceptualizing your team vision and how this can be directly linked to the success metrics you hold your team accountable for. He also shares a full example template that you can use as a starting point

Lesson 2: The DARCI Accountability Framework

This lesson provides insights on a clear framework and how it helps to assign varying degrees of accountability to individuals across an initiative based on their level of involvement. Without such a framework in place, a lack of clarity around roles and responsibilities will occur, creating friction in the way your team works together and with other stakeholders

Lesson 3: Creating a Team Operating Model

In this lesson, you’ll learn about the development of a team operating model. This is a simple document that you can share with your team to let them know all of the regular meetings that they’ll be a part of, some of the different channels for communication – as well as SLAs around response times, and all of the ongoing preparation required to make the meetings as productive as possible

Lesson 4: Direct Reports: How Many Are Too Many?

A common mistake that many new people managers make is conflating the number of direct reports they have with their perceived experience. Matt shares his thoughts on how you should think about the number of direct reports you have, as well as talking through setting your team structure up for success

Lesson 5 : Managing Team Compensation

Within this lesson, you’ll be walked through how to approach creating a compensation framework for your team, the different ways you can make adjustments, and how to think about a wide range of different scenarios that come up with planning your team’s career growth

Lesson 6 : Performance Reviews

In this lesson, you’ll learn how to structure your performance reviews with access to a downloadable template for your convenience. Explore techniques for gathering feedback and receive guidance on delivering both positive and constructive criticism effectively

Lesson 7 : Managing Managers

While your managers will need a lot of the same things as your individual contributors, they’ll need significantly more leadership coaching. Within this lesson, all of the above is discussed and more, including the thoughts of Ross Simmonds, CEO of Foundation

Lesson 8 : Contingency Planning

Contingency planning is a key part of any people manager’s ongoing responsibilities, but it’s not always easy to do it right. In this final lesson, Matt shares his template and offers a detailed walkthrough for conducting regular talent x-rays.This includes assessing attrition risk, evaluating loss impact, and devising a proactive plan to address any potential scenarios

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Leadership & People Management
 at 
SEMrush Academy 

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