Northwestern University - Leadership Through Social Influence 

Introduction to Course 3 with Dean Blount

Compliance, Persuasion, and Message Adaptation

Four Persuasion Challenges

Influencing Attitudes: Module Introduction

Consequence-Based Arguments

Consequence Desirability

Consequence Likelihood

Addressing Counterarguments

Meet your Professor

Course Grading and Logistics

References and Optional Readings

Influencing Attitudes

Influencing Social Factors: Module Introduction

Changing Descriptive Norms

De-emphasizing Prescriptive Norms

Changing Prescriptive Norms

Influencing Social Factors

Influencing Perceived Ability: Module Introduction

The Importance of Perceived Ability

Removing Obstacles

Rehearsal and Modeling

Influencing Perceived Ability

Converting Intentions Into Actions: Module Introduction

Prompts

Explicit Planning

Inducing Guilt

Course Summary: Adapting to the Challenge at Hand

Conclusion of Course 3 with Dean Blount

Converting Intentions into Action