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UCT GSB - Leveraging Customer Insights and Data 

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Leveraging Customer Insights and Data
 at 
edX 
Overview

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town.

Duration

4 weeks

Start from

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Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Leveraging Customer Insights and Data
 at 
edX 
Highlights

  • 4 weeks 4 hours per week
  • Self-paced Progress at your own speed
  • Free Optional upgrade available
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Leveraging Customer Insights and Data
 at 
edX 
Course details

Skills you will learn
MarketingData analysis
What are the course deliverables?
  • Recognise the importance of segmenting the target market.
  • Identify consumer behavior drivers and measurement techniques.
  • Choose appropriate market metrics for specific market research problems.
  • Choose the appropriate research methodology to collect primary data.
  • Articulate the ethical considerations that apply when collecting primary data.
  • Critique a research brief.
More about this course
  • Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.
  • This course will teach you how to identify market metrics and how they apply to market research. You will also learn what drives consumer behavior and the importance of segmenting the market. You will explore the fundamentals of research methodologies and the types of data collection. Lastly, this course will provide insights on consumer behavior and data analysis to tailor your marketing approach.

Leveraging Customer Insights and Data
 at 
edX 
Curriculum

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Leveraging Customer Insights and Data
 at 
edX 
Faculty details

dr james lappeman
Designation : Head of Projects, UCT Liberty Institute of Strategic Marketing University : University of Cape Town
paul egan
Designation : Managing Consultant, UCT Liberty Institute of Strategic Marketing University : University of Cape Town

Leveraging Customer Insights and Data
 at 
edX 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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