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Leveraging Design Methods to Identify Business Opportunities 

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Leveraging Design Methods to Identify Business Opportunities
 at 
Coursera 
Overview

Duration

21 hours

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Leveraging Design Methods to Identify Business Opportunities
 at 
Coursera 
Highlights

  • Shareable Certificate
    Flexible deadlines
    Coursera Labs
    100% online
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Leveraging Design Methods to Identify Business Opportunities
 at 
Coursera 
Course details

More about this course
  • This exciting online course helps learner understand design methods and how to use them to identify business opportunities
  • It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity)
  • It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans
  • This includes exploration of the Empathy and Excellence framework
  • After covering these foundational concepts, the course examines the Double Diamond methodology in detail
  • It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing thinking with a canvas
  • To succeed in this specialization, learner should be a professional with at least two to three years of experience in an organizational setting
  • Experience in a design role or working with designers is helpful
  • By the end of this course, learner will be able to:
  • Understand the importance of design and the responsibilities of designers
  • Examine the expanding role of design and the tools helping it grow
  • Analyze how design frameworks can help learner find opportunities and frame problem statements
  • Assess opportunities, experiences, and the use of a canvas
Read more

Leveraging Design Methods to Identify Business Opportunities
 at 
Coursera 
Curriculum

Creative Problem Solving: Using Design as a Toolkit

Welcome

The Constant Need for Design and Redesign

Guest Speaker Interview: Nicole Cacal

The Responsibility of Designers: A Closer Look at Design Ethics

The Art Versus the Science of Design

Welcome to the Course

Meet Your Faculty

Course Methodology and Assessment

Key Terms and Concepts

Design as an Essential Toolkit for Innovation

Design and Innovation

Design and Making Sense of VUCA

Ethics of Design

Going Beyond the Basics: Education and the Four C's

The Four C's

Formative Quiz: The Importance of Design in a Changing World

Formative Quiz: Embracing Ambiguity

Formative Quiz: Building Stuff People Don't Want is Easy

Summative Quiz: Creative Problem Solving: Using Design as a Toolkit

Calling Skilled Practitioners: The Need as Opportunity Space Grows

Introduction to Calling Skilled Practitioners: The Need as Opportunity Space Grows

Case Studies: How Design is Expanding in Emerging Markets

Guest Speaker Interview: Emiliano Chinchelli

The Challenge in Design: Too Many Tools But Not Enough Artisans

The Building Blocks of Empathy and Excellence

The Opportunity Space for Design is Expanding

Emerging Opportunities in Design

Design Methodologies Available in the Market

Design Methods and Tools

The Empathy and Excellence Approach

Formative Quiz: Design's Opportunity is Expanding

Formative Quiz: Design's Problem: Tools But Not Enough Artisans

Formative Quiz: Design Framework to Help Navigate the Future

Summative Quiz: Calling Skilled Practitioners: The Need as Opportunity Space Grows

Unpacking the Double Diamond Method

Introduction to Unpacking the Double Diamond Method

Double Diamond Phase 1: Discover

Double Diamond Phase 2: Define

Double Diamond Phase 3: Develop

Double Diamond Phase 4: Deliver

Defining the Double Diamond Method

Double Diamond: The Full Picture

Formative Quiz: Double Diamond: Discover

Formative Quiz: Double Diamond: Define and Develop

Formative Quiz: Double Diamond: Deliver

Summative Quiz: Unpacking the Double Diamond Method

Validating an Opportunity

Introduction to Validating an Opportunity

Risk, Value, and the Portfolio Selection Process

The Value of the Lean Canvas

Opportunity and Crafting a Distinctive Experience

Guest Speaker Interview: Janet Kinghorn

How to Assess Market Size

Value and Risk Testing

The Purpose of a Canvas

Business Model Canvas

Design for Problem Solving

Formative Quiz: Risk versus Value Matrix

Formative Quiz: Testing Your Thinking with a Canvas

Formative Quiz: How to Craft a Distinctive Experience

Summative Quiz: Validating an Opportunity

Leveraging Design Methods to Identify Business Opportunities
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Leveraging Design Methods to Identify Business Opportunities
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