Localization for Marketers
- Offered byFutureLearn
Localization for Marketers at FutureLearn Overview
Localization for Marketers
at FutureLearn
Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences.
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
Localization for Marketers at FutureLearn Highlights
Localization for Marketers
at FutureLearn
- Earn a certificate of completion
Localization for Marketers at FutureLearn Course details
Localization for Marketers
at FutureLearn
Skills you will learn
More about this course
- On this two-week course led by industry experts, learner will learn how to connect marketing and localization to drive an organisation's revenue
- Learners will cover the basics of what makes localization so crucial for growth, and how it can be incorporated into a business strategy
- Once learners have understood the importance of localization in marketing, they will home in on the specifics of bringing the two together
- Learners will explore what localization means in the context of marketing, and the role that marketers play in commercial translation
- In the second week of the course, learners will gain the practical skills you need to localize their own marketing materials
- Learners will master the principles of international search engine optimisation (iSEO), applying your knowledge in a series of practical exercises
- Learners will finish the course with a set of skills and resources to bring to organisation
Localization for Marketers at FutureLearn Curriculum
Localization for Marketers
at FutureLearn
International Growth Strategy
Week 1 Introduction
Localization as a Revenue Enabler
Achieving Corporate Alignment
A Centralized Growth Model
Thinking Globallly
Speaking Through Analytics
Week 1 Conclusion
Localizing Your Marketing Materials
Your Role as a Marketer
iSEO
Week 2 Conclusion
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Localization for Marketers