University of California, Davis - Major and Principal Gifts
- Offered byCoursera
Major and Principal Gifts at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Major and Principal Gifts at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Fundraising and Development Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 14 hours to complete
- English Subtitles: English
Major and Principal Gifts at Coursera Course details
- This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
Major and Principal Gifts at Coursera Curriculum
Course Overview: An Introduction to Major and Principal Gifts
Major and Principal Gifts Course Introduction
An Introduction to the Major and Principal Gift Process
History of Philanthropy (Part 1)
History of Philanthropy (Part 2)
Development of a Major Gifts Program (Part 1)
Development of a Major Gifts Program (Part 2)
Motivating the Major Gift Donor (Part 1)
Motivating the Major Gift Donor (Part 2)
A Note From UC Davis
Module 1
The Major and Principal Gift Process
An Introduction to Major and Principal Gift Prospect Identification and Management
Definition and Benefits of Prospect Research
How Prospect Research Works (Part 1)
How Prospect Research Works (Part 2)
Determining Prospects' Giving Capacity
Moves Management (Part 1)
Moves Management (Part 2)
Module 2
Prospect Cultivation, Strategy Development and Getting the First Appointment
Introduction to Prospect Cultivation, Strategy Development and Getting the First Appointment
Opening the Door with Pre-Call Contacts (Part 1)
Opening the Door with Pre-Call Contacts (Part 2)
Objectives of an Initial Visit (Part 1)
Objectives of an Initial Visit (Part 2)
Donor Interest and Strategies (Part 1)
Donor Interest and Strategies (Part 2)
Module 3
Writing the Major Gifts Proposal, Solicitation and Negotiation
Introduction to Writing the Proposal and Making the 'Ask'
Writing the Proposal - Part 1
Writing the Proposal - Part 2
Writing the Proposal - Part 3
Writing the Proposal - Part 4
The Structure of a Successful Solicitation Strategy (Part 1)
The Structure of a Successful Solicitation Strategy (Part 2)
Practice the Ask and Negotiation (Part 1)
Practice the Ask and Negotiation (Part 2)
Practice the Ask and Negotiation (Part 3)
Checklist for "The Ask"
Suggested Activity: Role Play Exercise
Module 4
Structuring, Documenting, and Executing a Major Gift Through Stewardship
Introduction to Structuring, Documenting, and Executing a Major Gift Through Stewardship
Structuring, Documenting, and Executing a Major Gift (Part 1)
Structuring, Documenting, and Executing a Major Gift (Part 2)
An Effective Stewardship Program
Course Summary on Major and Principal Gifts
Module 5
Major and Principal Gifts at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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