Make the Sale: Build, Launch, and Manage E-commerce Stores
- Offered byCoursera
Make the Sale: Build, Launch, and Manage E-commerce Stores at Coursera Overview
Duration | 22 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Make the Sale: Build, Launch, and Manage E-commerce Stores at Coursera Highlights
- Earn a Certificate upon completion
Make the Sale: Build, Launch, and Manage E-commerce Stores at Coursera Course details
- This course explores how businesses and individuals sell products online, including using popular platforms like Shopify
- You'll go through the process of creating a mock e-commerce store
- To do this, you'll build a Shopify store, add the necessary information, and create product listings
- You'll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns
Make the Sale: Build, Launch, and Manage E-commerce Stores at Coursera Curriculum
Introduction to make the sale: build, launch, and manage e-commerce stores
Introduction to Course 6
Welcome to week 1
What is e-commerce?
The benefits of selling online
Get to know the basics of e-commerce
Market research
Identify your target audience
How to do product research
Product sourcing
Branding in e-commerce
Wrap-up
Course 6 overview
Helpful resources to get started
Learn more about the basics of e-commerce
Essential e-commerce strategies
Get started with market research
Activity Exemplar: Perform a competitive analysis
Learn more about identifying your target audience
Researching and sourcing products
Activity Exemplar: Identify brand values
Glossary terms from week 1
Test your knowledge: Why e-commerce?
Activity: Perform a competitive analysis
Activity: Identify brand values
Weekly challenge 1
Learn about online stores
Welcome to week 2
Overview of e-commerce stores
E-commerce platforms
Introduction to Shopify
Introduction to building an e-commerce store
Add products to a Shopify store
Finish setting up a Shopify store
Set up your Google Merchant Center account and link it to Shopify
Adding Google and other shopping channels in Shopify
Wrap-up
E-commerce platforms and domains
Learn more about Shopify
Activity Exemplar: Set up a mock e-commerce store using Shopify
Create a product detail page
Activity Exemplar: Begin adding product listings to your Shopify store
Activity Exemplar: Finish adding product listings to your Shopify store
Learn more about working in Shopify
List products on multiple shopping channels
Glossary terms from week 2
Test your knowledge: E-commerce platforms
Activity: Set up a mock e-commerce store using Shopify
Activity: Begin adding product listings to your Shopify store
Activity: Finish adding product listings to your Shopify store
Weekly challenge 2
Ads and campaigns in e-commerce
Welcome to week 3
Advertise online
Advertise with Google Ads campaigns
Understand Smart Campaigns
Create a Smart Shopping campaign
Explore seasonality in e-commerce
Use Google Ads to plan for seasonality
Optimize your e-commerce marketing strategies
Wrap-up
Platforms for e-commerce ads
Prepare a Google Shopping campaign
Disapprovals in Google Ads
Marketing for special events and holidays
Plan for seasonal events
Seasonal budgeting and bidding
Activity Exemplar: Set seasonal budgets and bids
Glossary terms from week 3
Test your knowledge: Basics of online ads
Test your knowledge: How to place online ads
Test your knowledge: Seasonality in e-commerce
Activity: Set seasonal budgets and bids
Test your knowledge: How to optimize an e-commerce businesses' sales
Weekly challenge 3
Engage customers with an online store
Welcome to week 4
Create an engaging online experience for customers
Introduction to the checkout process
Common reasons for cart abandonment
Get products to customers
Wrap-up
Course wrap-up
Tips for increasing customer engagement
Case Study: How T
W Tote designed their website to engage with customers
Tips for reducing cart abandonment
Activity Exemplar: Evaluate the checkout process for an e-commerce store
Glossary terms from week 4
Course 6 glossary
Get started on Course 7
Activity: Evaluate the checkout process for an e-commerce store
Weekly challenge 4
Make the Sale: Build, Launch, and Manage E-commerce Stores at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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