Bocconi University - Management of Fashion and Luxury Companies
- Offered byCoursera
Management of Fashion and Luxury Companies at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Management of Fashion and Luxury Companies at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 12 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Persian
Management of Fashion and Luxury Companies at Coursera Course details
- Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
- Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
- Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Management of Fashion and Luxury Companies at Coursera Curriculum
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
1. What Is Fashion?
2. New Trends
3. The Dream Factor and Media System
4. What Is Luxury?
5. Luxury as a Product
6. Luxury as a Business
7. Luxury as a Culture
8. Luxury as a Customer
9. What Is Luxury Not?
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)
Above and Beyond the Course
Surviving the Course
About Professors
Additional Readings & Material
Coffee with a Fashion Expert
Careers in Fashion and Luxury Companies
Best Practices in Fashion and Luxury Companies
Slides and Pinterest
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Introduction
Fashion Market Segmentation
Business Models Framework
Business Models in the Market
Luxury Brands
Luxury Conglomerates
Premium Brands
Designer Brands
Vertical Retailers - Mass or Fast
Interview with Moncler
Licensing
Interview with Rainbow
Textile Industry
Ingredient Brands
Interview with Albini
Interview with Vitale Barberis Canonico
Slides and Pinterest
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Complexity in Fashion Products Development
The Concept of Stylistic Identity
How to Develop a Collection
Brand Identity
Case Study: Woolmark
Interview: Landor and Associates
Case Study: DSQUARED2
Case Study: BOTTEGA VENETA
Slides and Pinterest
About Quizzes - Read carefully
Modules 1-3
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Key Characteristics of Fashion Communication
How to Build a Strong Communication Identity
Masstige
The Digital Challenge
Round Table with International Bocconi Students
Interview with Tomaso Galli
Interview with Attila & Co.
Slides and Pinterest
Additional Material
How is 3D printing changing fashion?
Retail Identity and Retail Management: the Customer?s Experience Within a Mix of Channels. The Future of Fashion E-tailing.
Introduction
Defining Retail
Retail Trends and Formats
Retail Channels
Retail Management
Retail Identity
Customer Experience
E-commerce
Case Study: DSQUARED2
Interview with Vente-Privee
Slides and Pinterest
Join he Discussion On Showrooming / Webrooming
Module 4 & 5
FINAL TEST
Annual Reports
Final Test