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Bocconi University - Management of Fashion and Luxury Companies 

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Management of Fashion and Luxury Companies
 at 
Coursera 
Overview

Duration

12 hours

Start from

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Management of Fashion and Luxury Companies
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Approx. 12 hours to complete
  • English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Persian
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Management of Fashion and Luxury Companies
 at 
Coursera 
Course details

More about this course
  • Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
  • Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
  • Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
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Management of Fashion and Luxury Companies
 at 
Coursera 
Curriculum

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

1. What Is Fashion?

2. New Trends

3. The Dream Factor and Media System

4. What Is Luxury?

5. Luxury as a Product

6. Luxury as a Business

7. Luxury as a Culture

8. Luxury as a Customer

9. What Is Luxury Not?

10. Fashion, Luxury, and Millennials: Interviews (Additional Material)

Above and Beyond the Course

Surviving the Course

About Professors

Additional Readings & Material

Coffee with a Fashion Expert

Careers in Fashion and Luxury Companies

Best Practices in Fashion and Luxury Companies

Slides and Pinterest

The Evolution of Business Models: From Designers to Fast Fashion Retailers

Introduction

Fashion Market Segmentation

Business Models Framework

Business Models in the Market

Luxury Brands

Luxury Conglomerates

Premium Brands

Designer Brands

Vertical Retailers - Mass or Fast

Interview with Moncler

Licensing

Interview with Rainbow

Textile Industry

Ingredient Brands

Interview with Albini

Interview with Vitale Barberis Canonico

Slides and Pinterest

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Complexity in Fashion Products Development

The Concept of Stylistic Identity

How to Develop a Collection

Brand Identity

Case Study: Woolmark

Interview: Landor and Associates

Case Study: DSQUARED2

Case Study: BOTTEGA VENETA

Slides and Pinterest

About Quizzes - Read carefully

Modules 1-3

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

Key Characteristics of Fashion Communication

How to Build a Strong Communication Identity

Masstige

The Digital Challenge

Round Table with International Bocconi Students

Interview with Tomaso Galli

Interview with Attila & Co.

Slides and Pinterest

Additional Material

How is 3D printing changing fashion?

Retail Identity and Retail Management: the Customer?s Experience Within a Mix of Channels. The Future of Fashion E-tailing.

Introduction

Defining Retail

Retail Trends and Formats

Retail Channels

Retail Management

Retail Identity

Customer Experience

E-commerce

Case Study: DSQUARED2

Interview with Vente-Privee

Slides and Pinterest

Join he Discussion On Showrooming / Webrooming

Module 4 & 5

FINAL TEST

Annual Reports

Final Test

Management of Fashion and Luxury Companies
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Management of Fashion and Luxury Companies
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    Students Ratings & Reviews

    4.5/5
    Verified Icon4 Ratings
    S
    SWARNALI CHATTOPADHYAY
    Management of Fashion and Luxury Companies
    Offered by Coursera
    4
    Learning Experience: And how top luxury brands promte their products
    Faculty: The faculty was good. Curriculum was relevant and comprehensive
    Course Support: No career support provided
    Reviewed on 19 Apr 2022Read More
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    S
    Sarah Dey
    Management of Fashion and Luxury Companies
    Offered by Coursera
    4
    Other: It is a very descriptive and well formulated course which helps understand the basics of fashion and luxury. The course is easy to comprehend and extremely fun to attend. Well done coursera!
    Reviewed on 15 Oct 2020Read More
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    qna

    Management of Fashion and Luxury Companies
     at 
    Coursera 

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