Hubspot Academy - Managing for Frictionless Sales
- Offered byCoursera
Managing for Frictionless Sales at Coursera Overview
Duration | 16 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Managing for Frictionless Sales at Coursera Highlights
- Earn a Certificate upon completion
Managing for Frictionless Sales at Coursera Course details
- This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more effective and efficient
- You'll learn how to measure your team's effectiveness with a Rep Efficiency Audit
- You will discover how to create a sales process that aligns with your targeted buyer's journey as well as your business goals
- You'll also learn how to create an effective sales training program, hiring strategy and onboarding process to help you staff your team with the best sales professionals and train them to be successful
Managing for Frictionless Sales at Coursera Curriculum
Adopting a Frictionless Sales Mindset
Introduction to the Program
Course Introduction Video
Careers in Sales and Customer Relationship Management
Weekly Introduction: Adopting a Frictionless Sales Mindset
Rethinking Sales with Frictionless Selling
Implementing the Frictionless Selling Framework
How BabeIQuest Fights Friction
Why Your Sales Team Needs to Be Enabled
Enabling Your Team
How EZ Text Enables Their Team
Why You Need to Align with Your Buyers
Aligning Your Team
How Usabilla Aligns with Their Buyers
Why Your Sales Team Needs to Be Coached
Transforming Your Sales Team through a Culture of Learning
Peer Coaching
How Engaging Partners Fosters a Culture of Learning
Weekly Review: Adopting a Frictionless Sales Mindset
Course Syllabus
How to Be Successful in this Course
Traditional vs Frictionless Sales
Frictionless Selling: The "Enable" Phase
Aligning Your Team with Your Target Buyers - The 4 Phases
The GROW Model of Coaching and Mentoring
Frictionless Sales: HubSpot Certification Exam
Practice Quiz: Frictionless Selling Framework
Exercise: Identifying Friction
Exercise: Enable Your Team
Practice Quiz: Aligning Your Team
Exercise: Align With Your Buyer
Graded Quiz: Transforming Your Sales Team through a Culture of Learning
Establishing a Sales Process
Weekly Introduction: Establishing a Sales Process
The Importance of Jobs to Be Done
Rethinking Your Competition
Uncovering Your Customers' Jobs
The Importance of Defining Your Sales Process
Defining Your Sales Process with the Buyer's Journey
Defining the Steps of Your Sales Process
How Long Should a Sales Process Take?
Creating Your Sales Playbook
Evaluating Your Sales Process
Weekly Review: Establishing a Sales Process
Jobs-to-Be-Done Overview
What is the Buyer's Journey?
Practice Quiz: Jobs to Be Done
Exercise: Jobs to Be Done in Sales
Practice Quiz: The Buyer's Journey
Exercise: Mapping Your Sales Process
Graded Quiz: Establishing a Sales Process
Coaching and Growing a Sales Team
Weekly Introduction: Coaching and Growing a Sales Team
The Importance of Sales Training
Creating an Effective Sales Training Program
The Importance of Coaching Your Salespeople
4 Steps to Building a Successful Sales Coaching Program
When to Coach vs. Fire Your Underperforming Reps
Weekly Review: Coaching and Growing a Sales Team
Elements of a Good Sales Training Program
Training versus Coaching Sales Reps
Practice Quiz: Sales Training Techniques and Ideas
Exercise: Sales Training Program
Graded Quiz: Coaching and Growing a Sales Team
Exercise: Sales Coaching with the GROW Model
Hiring and Onboarding Sales Reps
Weekly Introduction: Hiring and Onboarding Sales Reps
Why You Should Develop a Sales Hiring Strategy
Creating Your Sales Hiring Strategy
The Importance of Sales Onboarding
Creating a Sales Onboarding Program
Preparing for Job Search
Applying for Roles
Preparing for an Interview
Congratulations!
The Best Ways to Hire Salespeople
Adding Your Program Experience to Your Resume
Drafting a Cover Letter
Practice Interview Questions
Practice Quiz: Hiring Sales Reps
Exercise: Hiring Sales People
Practice Quiz: Sales Onboarding
Graded Quiz: Hiring and Onboarding Sales Reps
Exercise: Onboarding Sales People
Exercise: Write a Cover Letter
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