Emory University - Managing Uncertainty in Marketing Analytics
- Offered byCoursera
Managing Uncertainty in Marketing Analytics at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Managing Uncertainty in Marketing Analytics at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 6 in the Foundations of Marketing Analytics Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 11 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Managing Uncertainty in Marketing Analytics at Coursera Course details
- Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.
Managing Uncertainty in Marketing Analytics at Coursera Curriculum
Randomness and Probability
Randomness & Probability: An Introduction
Applications of Randomness & Probability
Assessing the Value of Information
How Customer Analytics is Speeding the Cure for Parkinson's
Data Driven Donor Management
Module 1
Conducting Monte Carlo Simulations in Excel
Randomness & Probability Excel Demonstration
Inventory Exercise for Excel Demonstration
Explained: Monte Carlo Simulation
How Our 2016 MLB Predictions Work
The Advantages of Monte Carlo Simulations
Using Probability Distributions to Model Uncertainty
A General Decision Making Framework
Properties of Random Variables
Steps in Using Probability Functions
Normal Distribution & Other Probability Models
Warnings in Modeling Uncertainty
Employee Yield Worksheet
Module 3
Application: Designing Extended Service Warranty Plans
Product Protection Plans
Company Constraints & Decisions
Questions to Investigate
Extended Service Warranty Excel Exercise
Should You Get An Extended Warranty?
Don't Buy Extended Warranties
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet
Poisson Distribution Excel Sheet
Managing Uncertainty in Marketing Analytics at Coursera Admission Process
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