Market and Competition in Pricing Strategy
- Offered byCoursera
Market and Competition in Pricing Strategy at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Market and Competition in Pricing Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Pricing Strategy Optimization Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Some familiarity with business is helpful, but not required.
- Approx. 12 hours to complete
- English Subtitles: English
Market and Competition in Pricing Strategy at Coursera Course details
- If you haven?t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors? pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Market and Competition in Pricing Strategy at Coursera Curriculum
Understanding the Playing Field
Pricing Specialization Overview
Three Lenses
Course Introduction
Legal Structures Related to Pricing
The Sherman Antitrust Act
The Clayton Act
The Robinson-Patman Act
Common Practices & Shifts in Interpretation
Competitive Framework
Week 1 Takeaways
Course Overview & Requirements
Survey
Using Discussion Forums to Deepen Your Learning
Practice Quiz on Legal Aspects of Pricing
Practice Quiz on the Competitive Framework
Week 1 Quiz on Understanding the Playing Field
Predicting Competitive Reactions
Week 2 Introduction
Value Mapping
Value Mapping: Sandisk vs PNY
Introduction to Game Theory
The Prisoner's Dilemma
The Evolution of Cooperation
Signaling Games
Extensive Form Signaling Games
Gas Wars and Takeaways
Week 2 Takeaways
Practice Quiz on Value Mapping
Practice Quiz on Game Theory
Week 2 Quiz on Predicting Competitive Reactions
Disrupting Markets and Engaging in "Coopetition"
Week 3 Introduction
Competitor Pricing Models
Competitive Price Moves: Understand Competitive Dynamics
Competitive Price Moves: Assess Your Options
Competitive Price Moves: Choose and Execute Best Move
Price Wars
Pricing through the Product Life Cycle
Pricing in the Growth Phase
Pricing in the Maturity Phase
Pricing in the Decline Phase
Case Introduction: SmartOps
Case Debrief: SmartOps
Week 3 Takeaways
Case Study: SmartOps Corporation: Forging Smart Alliances?
Practice Quiz on Competitor Pricing Models
Practice Quiz on Pricing through the Product Life Cycle
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition
Implementing Price Discrimination in Competitive Markets
Week 4 Introduction
Customer Segmentation Strategies
B2B Segmentation Strategies
Weber-Fechner Law of Pricing
Weber-Fechner and Pricing
Pricing Your Least Expensive Products
Pricing Your Most Expensive Products
Bundle Pricing
Creating Economically Sound Pricing Bundles
Week 4 Takeaways
Practice Quiz on Customer Segmentation Strategies
Practice Quiz on Product Line Pricing
Practice Quiz on Bundle Pricing
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets
Market and Competition in Pricing Strategy at Coursera Admission Process
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