Market Research and Consumer Behavior
4.3 /5- Offered byCoursera
Market Research and Consumer Behavior at Coursera Overview
Market Research and Consumer Behavior
at Coursera
Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Marketing Planning through real-life case studies & examples
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Market Research and Consumer Behavior at Coursera Highlights
Market Research and Consumer Behavior
at Coursera
- Earn a certificate of learning on course completion
- Start instantly and learn at your own schedule.
- Enroll for free
- Pay only for getting a certificate of completion
- This course is offered by IE Business School
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Market Research and Consumer Behavior at Coursera Course details
Market Research and Consumer Behavior
at Coursera
Skills you will learn
More about this course
- Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer
- Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations
- You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 'consumer focus' in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions.
Market Research and Consumer Behavior at Coursera Curriculum
Market Research and Consumer Behavior
at Coursera
Consumer Behavioral Fundamentals
The Consumer Decision Process
Marketing Research Fundamentals
Marketing Research Data Collection & Analysis
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H
Hema
Market Research and Consumer Behavior
Offered by Coursera
3
Other: Certificate is use to develop my skills it is useful to me to learn more knowledge
Reviewed on 4 Jun 2021Read More
A
Abhishek Sharma
Market Research and Consumer Behavior
Offered by Coursera
4
Other: Very good and insightful course
Reviewed on 5 Jan 2021Read More
B
Basir Ahmed
Market Research and Consumer Behavior
Offered by Coursera
5
Other: It was an amazing experience . Gain lots of knowledge from this online certification.
Reviewed on 7 Nov 2020Read More
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Market Research and Consumer Behavior
at Coursera
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