University of California, Davis - Market Research Specialization
5.0 /5- Offered byCoursera
Market Research Specialization at Coursera Overview
Market Research Specialization
at Coursera
Duration | 4 months |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Market Research Specialization at Coursera Highlights
Market Research Specialization
at Coursera
- Earn a Certificate upon completion
Skills -Internality,Qualitative Research,quantitative research,Market Research,Proposal Writing,Research Methods,Product Research,Marketing Intelligence,Sample Collection,Sample Size Determination,Sample Preparation,Focus Group
Market Research Specialization at Coursera Course details
Market Research Specialization
at Coursera
Skills you will learn
More about this course
- Learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research
- By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders
- Applied Learning Project
- Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders
Market Research Specialization at Coursera Curriculum
Market Research Specialization
at Coursera
Research Proposal: Initiating Research
Qualitative Research
Quantitative Research
Research Report: Delivering Insights
Market Research Specialization at Coursera Admission Process
Market Research Specialization
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
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