University of California, Davis - Market Research Specialization

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Market Research Specialization
at
Coursera
Overview

Earn a Certificate upon completion
Skills -Internality,Qualitative Research,quantitative research,Market Research,Proposal Writing,Research Methods,Product Research,Marketing Intelligence,Sample Collection,Sample Size Determination,Sample Preparation,Focus Group

Skills you will learn

More about this course

Learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research
By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders
Applied Learning Project
Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders