UCT GSB - Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
- Offered byedX
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Overview
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
Power business solution with research strategy in this course from the University of Cape Town.
Duration | 4 weeks |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Highlights
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
- 4 weeks 4 hours per week
- Self-paced Progress at your own speed
- Free Optional upgrade available
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Course details
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
Skills you will learn
What are the course deliverables?
- Highlight the role of market research in organizational decision making.
- Recognise the business problems that market research aims to solve.
- Identify potential data sources that can be utilized by market researchers.
- Identify the benefits and limitations associated with secondary research data.
- Outline methods of sourcing and evaluating secondary research data.
- Analyze secondary research findings to solve a business problem.
More about this course
- Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions.
- This course will teach you core concepts and tools to help you better understand market-led strategies and trend analysis to solve business problems. This course will provide insight on how you can examine the market associated with a product or service to determine how the audience will react. This in turn allows you to make informed decisions that align with the organizational goals. Key topics include market research, business problems, data sources, and trend and competitor analysis.
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Curriculum
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Faculty details
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
dr james lappeman
Designation : Head of Projects, UCT Liberty Institute of Strategic Marketing University : University of Cape Town
paul egan
Designation : Managing Consultant, UCT Liberty Institute of Strategic Marketing University : University of Cape Town
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis at edX Admission Process
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
Important Dates
May 25, 2024
Course Commencement Date
Other courses offered by edX
View Other 350 Courses
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
at edX
Student Forum
Anything you would want to ask experts?
ManagementMarketingMarketing AnalyticsMarket Strategy Essentials: Solving Business Problems Through Trend and Competitor AnalysisUseful Links
Know more about edX
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics