University of Virginia - Marketing Analytics by Coursera
4.5 /5- Offered byCoursera
Marketing Analytics by Coursera at Coursera Overview
Marketing Analytics by Coursera
at Coursera
Leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Analytics by Coursera at Coursera Highlights
Marketing Analytics by Coursera
at Coursera
- Students can enroll for free
- Earn a certificate after successful completion of the program
- Reset deadlines in accordance to your schedule
Marketing Analytics by Coursera at Coursera Course details
Marketing Analytics by Coursera
at Coursera
Skills you will learn
What are the course deliverables?
- Marketing Experiments
- Customer Lifetime Value
- Regression Analysis
- Marketing Analytics
- Brand Equity
More about this course
- Organizations large and small are inundated with data about consumer choices
- But that wealth of information does not always translate into better decisions
- Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions
- Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment
- Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.
- This course gives the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns
Marketing Analytics by Coursera at Coursera Curriculum
Marketing Analytics by Coursera
at Coursera
The Marketing Process
Data, Data Everywhere
Course Overview
Why Marketing Analytics
Introduction to the Marketing Process
Airbnb Marketing Process
Airbnb's Strategic Challenge
Metrics for Measuring Brand Assets
Intro to Metrics for Measuring Brand Assets
Snapple and Brand Value
Developing Brand Personality
Brand Personality: Red Bull
Developing Brand Architecture
Brand Architecture: Red Bull
Customer Lifetime Value
Welcome to Week 31m
Customer Lifetime Value (CLV)4m
Customer Lifetime Value: Netflix2m
Calculating CLV7m
Understanding the CLV Formula2m
Applying the CLV Formula: Netflix
Marketing Experiments
Welcome to Week
Determining Cause and Effect through Experiments
Designing Basic Experiments
Designing Before - After Experiments
Designing Full Factorial Web Experiments
Designing an Experiment: Etch A Sketch
Regression Basics
Marketing Analytics by Coursera at Coursera Faculty details
Marketing Analytics by Coursera
at Coursera
Rajkumar Venkatesan
Education B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston Biography Rajkumar Venkatesan teaches First Year Marketing and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy.
Marketing Analytics by Coursera at Coursera Admission Process
Marketing Analytics by Coursera
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
Other courses offered by Coursera
– / –
3 months
Beginner
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K
Kumar Piyush
Marketing Analytics by Coursera
Offered by Coursera
5
Learning Experience: It was okay, but they need to update the course structure and use
Faculty: He is good, he has knowledge, good way to represent
Reviewed on 12 Mar 2023Read More
S
Shruti Deshpande
Marketing Analytics by Coursera
Offered by Coursera
3
Learning Experience: The course material was ok with no hands on experience
Faculty: No faculty was available for assistance and mode of learning was online
The course curriculum was generic with no add ons
Reviewed on 12 Feb 2023Read More
I
Indu Priya
Marketing Analytics by Coursera
Offered by Coursera
5
Learning Experience: Awesome experience
Faculty: Faculty were well knowledgeable and experienced
Overall it was nice
Reviewed on 28 Jan 2023Read More
V
Vijay Kumar Mahant
Marketing Analytics by Coursera
Offered by Coursera
4
Learning Experience: It was great I learned basics of marketing analytics.It was a great learning experience.
Faculty: Great recorded session of top professors from around the globe
Course was interesting interactive and overall a great learning experience.course included basics of marketing short quiz and short answers questions.
Reviewed on 9 Dec 2022Read More
R
Raghav Maheshwari
Marketing Analytics by Coursera
Offered by Coursera
5
Learning Experience: All the topics in the course are very well defined and structured. I was able to grasp a lot of new things and all of that were industry relevant.
Faculty: Faculty was amazing. The way he moved forward in the course was great too. I really liked that mild humor in between videos.
Few of the resources were not accessible but I feel the videos and projects are enough to completely understand the topics given in the course.
Reviewed on 26 Nov 2022Read More
View All 28 Reviews
Marketing Analytics by Coursera
at Coursera
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