Marketing Analytics Foundation
4.5 /5- Offered byCoursera
Marketing Analytics Foundation at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Analytics Foundation at Coursera Highlights
- Earn a Certificate upon completion from Facebook
- Financial aid available
Marketing Analytics Foundation at Coursera Course details
- This course lays the foundation of marketing analytics
- Learn the basic principles of marketing and the role analytics plays in digital marketing and how data is collected and managed for marketing
- Learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data
- By the end of this course you will be able to describe how data and measurement inform a marketing action
Marketing Analytics Foundation at Coursera Curriculum
The Importance of Analytics in Marketing
Introduction to the Facebook Marketing Analytics Professional Certificate Program
Introduction to Marketing Analytics Course Overview
Introduction to Anke Audenaert
A message from Facebook
Careers in Marketing and Marketing Analytics
Introduction: The Role of a Marketer
The Role of a Marketer
Introduction: The Use of Analytics in Marketing
5 Main Uses of Marketing Analytics
Introduction: Analytics in Marketing - Application
Find Your Audience
Planning and Forecasting
Evaluate Advertising Effectiveness
Optimize Your Marketing Strategy
Optimize the Purchase Funnel
Weekly Review: Importance of Analytics in Marketing
Marketing Analytics Foundation Syllabus
How to be Successful in this Program
The Future of Marketing is Data
Practice Quiz: Basic Principles of Marketing
Practice Quiz: Uses of Analytics in Marketing
Graded Quiz: Use Cases for Data in Marketing
Marketing Data Sources
Introduction:What Data Do Marketers Use?
Data Related to Offline Behavior
Data Related to Online Behavior
Understanding Sampled vs. Non-Sampled Data
First-Party, Second-Party and Third-Party Data
Introduction: Sources of Digital Data
How Online Interactions Generate Data
Use of Browser Cookies
Use of Tags or Pixels
SDKs for Mobile Apps
Connecting Data Through APIs
Use of UIDs
Introduction: Collecting Data for Marketing
Collecting Data for Marketing: An Example
Weekly review: Marketing Data Sources
Marketing and Data Sets
Implementing the Facebook Pixel, SDK and API
Practice Quiz: Understanding Data Marketers Use
Practice Quiz: Data Sources
Graded Quiz: Data Sources
Marketing Measurement and Analytics Tools
Introduction: Marketing Measurement and Analytics Tools
Spreadsheets in Marketing
Visualization Tools in Marketing
Introduction: Tools to Evaluate Digital Data
Tools to Evaluate Website Data
Understanding Google Analytics: Basics
Evaluating Marketing outcomes with Google Analytics
The Google Analytics Demo Account
Introduction: Tools for Evaluating Marketing Success
Evaluating the Results of Marketing with Facebook Ads Manager
Evaluating the results of marketing with Google Ads
Weekly Review: Marketing Measurement and Analytics Tools
Web Measurement Terminology
Google Analytics Basics
Advertising on Common Platforms
Practice Activity: Google Sheets Simulation
Practice Quiz: Analyzing and Categorizing Data
Practice Activity: Google Analytics Simulation 1
Practice Activity: Google Analytics Simulation 2
Practice Quiz: Google Analytics and Web Measurement
Practice Activity: Facebook Ads Manager Simulation
Practice Activity: Google Ads Report
Practice Quiz: Facebook Ads Manager and Google Ads
Graded Quiz: Marketing Measurement and Analytics Tools
Data and Privacy
Introduction: Data and Privacy
Data Fuels Our Online Experience
Consumers in the Data Driving Seat
Introduction: Data and Privacy from the Advertisers Perspective
Data and the Responsible Advertiser
The Advertising Ecosystem and the Role of Data
Who Owns the Data and the Relationship with the User
Introduction: Protection and Regulations
The Need for Data Protection
Regulations to Protect Users and Their Data
Weekly review: Data and Privacy
Exercise: Check your Data Settings in Facebook
Industry Organizations and Privacy
Practice Quiz: Consumers and Data
Practice Quiz: Advertiser Ecosystem
Graded Quiz: Data and Privacy
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