Marketing Analytics Foundation 

Introduction to the Facebook Marketing Analytics Professional Certificate Program

Introduction to Marketing Analytics Course Overview

Introduction to Anke Audenaert

A message from Facebook

Careers in Marketing and Marketing Analytics

Introduction: The Role of a Marketer

The Role of a Marketer

Introduction: The Use of Analytics in Marketing

5 Main Uses of Marketing Analytics

Introduction: Analytics in Marketing - Application

Find Your Audience

Planning and Forecasting

Evaluate Advertising Effectiveness

Optimize Your Marketing Strategy

Optimize the Purchase Funnel

Weekly Review: Importance of Analytics in Marketing

Marketing Analytics Foundation Syllabus

How to be Successful in this Program

The Future of Marketing is Data

Practice Quiz: Basic Principles of Marketing

Practice Quiz: Uses of Analytics in Marketing

Graded Quiz: Use Cases for Data in Marketing

Introduction:What Data Do Marketers Use?

Data Related to Offline Behavior

Data Related to Online Behavior

Understanding Sampled vs. Non-Sampled Data

First-Party, Second-Party and Third-Party Data

Introduction: Sources of Digital Data

How Online Interactions Generate Data

Use of Browser Cookies

Use of Tags or Pixels

SDKs for Mobile Apps

Connecting Data Through APIs

Use of UIDs

Introduction: Collecting Data for Marketing

Collecting Data for Marketing: An Example

Weekly review: Marketing Data Sources

Marketing and Data Sets

Implementing the Facebook Pixel, SDK and API

Practice Quiz: Understanding Data Marketers Use

Practice Quiz: Data Sources

Graded Quiz: Data Sources

Introduction: Marketing Measurement and Analytics Tools

Spreadsheets in Marketing

Visualization Tools in Marketing

Introduction: Tools to Evaluate Digital Data

Tools to Evaluate Website Data

Understanding Google Analytics: Basics

Evaluating Marketing outcomes with Google Analytics

The Google Analytics Demo Account

Introduction: Tools for Evaluating Marketing Success

Evaluating the Results of Marketing with Facebook Ads Manager

Evaluating the results of marketing with Google Ads

Weekly Review: Marketing Measurement and Analytics Tools

Web Measurement Terminology

Google Analytics Basics

Advertising on Common Platforms

Practice Activity: Google Sheets Simulation

Practice Quiz: Analyzing and Categorizing Data

Practice Activity: Google Analytics Simulation 1

Practice Activity: Google Analytics Simulation 2

Practice Quiz: Google Analytics and Web Measurement

Practice Activity: Facebook Ads Manager Simulation

Practice Activity: Google Ads Report

Practice Quiz: Facebook Ads Manager and Google Ads

Graded Quiz: Marketing Measurement and Analytics Tools

Introduction: Data and Privacy

Data Fuels Our Online Experience

Consumers in the Data Driving Seat

Introduction: Data and Privacy from the Advertisers Perspective

Data and the Responsible Advertiser

The Advertising Ecosystem and the Role of Data

Who Owns the Data and the Relationship with the User

Introduction: Protection and Regulations

The Need for Data Protection

Regulations to Protect Users and Their Data

Weekly review: Data and Privacy

Exercise: Check your Data Settings in Facebook

Industry Organizations and Privacy

Practice Quiz: Consumers and Data

Practice Quiz: Advertiser Ecosystem

Graded Quiz: Data and Privacy