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Marketing Analytics with Facebook 

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Marketing Analytics with Facebook
 at 
Coursera 
Overview

Duration

13 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Marketing Analytics with Facebook
 at 
Coursera 
Highlights

  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 5 of 6 in the Facebook Marketing Analytics
  • Beginner Level No experience is needed to start this course. Prerequisites: The first four courses in this program.
  • Approx. 13 hours to complete
  • English Subtitles: English
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Marketing Analytics with Facebook
 at 
Coursera 
Course details

More about this course
  • This course explores Facebook Marketing Analytics Tools. You'll learn how the Facebook advertising platform works and you'll learn to create ads using Facebook Ads Manager. Then, you'll learn how Facebook reports results and how you can customize the reports to match your business goals. You'll also learn how you can use Facebook experiments to evaluate the effectiveness of your advertising campaign. You'll learn to optimize ads with A/B testing and you will explore how you can integrate data from Facebook campaigns in marketing mix modeling. In this course, you'll also find a summary of Facebook's recommended approach to data analysis.
  • By the end of this course you will be able to:
  • Describe how an ad is created and delivered in Facebook Ads Manager
  • Evaluate campaign results in Facebook Ads Manager
  • Conduct an A/B Test
  • Evaluate advertising effectiveness with Conversion Lift Tests
  • Evaluate advertising effectiveness with Brand Lift tests
  • Choose the best approach to evaluating advertising effectiveness given a scenario
  • Explain how and when to apply Marketing Mix Modeling to optimize your marketing mix
  • Explain how and when to apply Attribution modeling to optimize your marketing mix
  • Choose the best approach to optimizing your marketing mix given a scenario
  • This course is for people who want to learn how to use Facebook Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results.
  • Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.
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Marketing Analytics with Facebook
 at 
Coursera 
Curriculum

Fundamentals of Facebook Ads Manager

Introduction to the Facebook Marketing Analytics Professional Certificate Program

Introduction to Marketing Analytics with Facebook

Introduction to Anke Audenaert

Careers in Marketing and Marketing Analytics

Introduction: Fundamentals of Facebook Ads Manager

The Facebook Ad Auction

Campaign Structure

Introduction: Planning and Scheduling Ads with Facebook Ads Manager

Selecting a Campaign Objective

Determining a Campaign Budget

Setting a Campaign Budget in Ads Manager

Campaign Bid Strategies

Selecting Your Audience

Selecting Placement, Optimization and Delivery

Introduction: Creating an Ad in Ads Manager

Create Your Ad

Weekly Review: Fundamentals of Facebook Ads Manager

Marketing Analytics with Facebook Course Syllabus

How to be Successful in this Program

Community Guidelines

Glossary of Terms

Campaign Bid Strategy Guide

Adhering to Policies in Ads Manager

Practice Quiz: Introduction to Ads Manager

Practice Quiz: Planning and Scheduling Ads with Facebook Ads Manager

Practice Quiz: Creating an Ad in Ads Manager

Graded Quiz: Fundamentals of Facebook Ads Manager

Analyzing Campaign Results

Introduction: Analyzing Campaign Results

Ads Manager Reporting Overview

Customizing Your Ads Manager Reports

Introduction: Evaluating Results Against Your Goal

How the Campaign Objective Determines the Key Metrics

The Attribution Setting

Analyze Your Campaign Results

Weekly Review: Analyzing Campaign Results

Navigating Ads Manager Reports

The Facebook pixel

Practice Quiz: Evaluating Campaign Results with Ads Manager

Practice Quiz: Evaluating Results Against Your Goal

Graded Quiz: Analyzing Campaign Results

Running Facebook Experiments

Introduction: Running Facebook Experiments

Conversion Lift Tests

Conversion Lift Tests on Facebook

Evaluating the Results of a Conversion Lift Test

Randomization and Intention to Treat

Introduction: Brand Lift Tests

Brand Lift Tests on Facebook

Evaluating the Results of a Brand Lift Test

Weekly Review: Running Facebook Experiments

The Facebook Conversion API

Conversion and Brand Lift Best Practices

Practice Quiz: Conversion Lift Tests

Practice Quiz: Brand Lift Tests

Graded Quiz: Running Facebook Experiments

Optimizing Your Marketing Mix

Introduction: A/B Tests

What Are A/B tests and What Are They Used For?

Setting up an A/B Test with Facebook

Evaluating the Results of an A/B Test

Features of A/B Testing on Facebook

Introduction: Marketing Mix Modeling

Marketing Mix Modeling Overview

Facebook and Marketing Mix Modeling

New Developments in Marketing Mix Modeling

Weekly Review: Optimizing Your Marketing Mix

Testing Multiple Variables in an A/B Test

Choosing the Right Experiment for Your Goal

Measuring Facebook Accurately in Marketing Mix Models

Global Innovations in Marketing Mix Modeling

Practice Quiz: Optimizing Ads with A/B Tests

Practice Quiz: Marketing Mix Modeling

Graded Quiz: Optimizing Your Marketing Mix

Marketing Analytics in Action

Introduction: Marketing Analytics in Action

Assess your Goals and KPIs

Assess Your Data

Formulate a Hypothesis

Determine a Measurement Approach

Recommend a Test Method

Perform an Analysis

Generate Insights

Make Data-Driven Recommendations

Present Results

Communicating in a Presentation

The Facebook Marketing Science Study Guide

Descriptive and Validation Metrics

Template for a Presentation

Practice Quiz: Assess Your Data and Hypothesize

Practice Quiz: Recommend Measurement Solutions and Perform an Analysis

Graded Quiz: Marketing Analytics in Action

Marketing Analytics with Facebook
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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