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Marketing Analytics with Facebook
- Offered byCoursera
Marketing Analytics with Facebook at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course |
Credential | Certificate |
Marketing Analytics with Facebook at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 6 in the Facebook Marketing Analytics
- Beginner Level No experience is needed to start this course. Prerequisites: The first four courses in this program.
- Approx. 13 hours to complete
- English Subtitles: English
Marketing Analytics with Facebook at Coursera Course details
- This course explores Facebook Marketing Analytics Tools. You'll learn how the Facebook advertising platform works and you'll learn to create ads using Facebook Ads Manager. Then, you'll learn how Facebook reports results and how you can customize the reports to match your business goals. You'll also learn how you can use Facebook experiments to evaluate the effectiveness of your advertising campaign. You'll learn to optimize ads with A/B testing and you will explore how you can integrate data from Facebook campaigns in marketing mix modeling. In this course, you'll also find a summary of Facebook's recommended approach to data analysis.
- By the end of this course you will be able to:
- Describe how an ad is created and delivered in Facebook Ads Manager
- Evaluate campaign results in Facebook Ads Manager
- Conduct an A/B Test
- Evaluate advertising effectiveness with Conversion Lift Tests
- Evaluate advertising effectiveness with Brand Lift tests
- Choose the best approach to evaluating advertising effectiveness given a scenario
- Explain how and when to apply Marketing Mix Modeling to optimize your marketing mix
- Explain how and when to apply Attribution modeling to optimize your marketing mix
- Choose the best approach to optimizing your marketing mix given a scenario
- This course is for people who want to learn how to use Facebook Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results.
- Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.
Marketing Analytics with Facebook at Coursera Curriculum
Fundamentals of Facebook Ads Manager
Introduction to the Facebook Marketing Analytics Professional Certificate Program
Introduction to Marketing Analytics with Facebook
Introduction to Anke Audenaert
Careers in Marketing and Marketing Analytics
Introduction: Fundamentals of Facebook Ads Manager
The Facebook Ad Auction
Campaign Structure
Introduction: Planning and Scheduling Ads with Facebook Ads Manager
Selecting a Campaign Objective
Determining a Campaign Budget
Setting a Campaign Budget in Ads Manager
Campaign Bid Strategies
Selecting Your Audience
Selecting Placement, Optimization and Delivery
Introduction: Creating an Ad in Ads Manager
Create Your Ad
Weekly Review: Fundamentals of Facebook Ads Manager
Marketing Analytics with Facebook Course Syllabus
How to be Successful in this Program
Community Guidelines
Glossary of Terms
Campaign Bid Strategy Guide
Adhering to Policies in Ads Manager
Practice Quiz: Introduction to Ads Manager
Practice Quiz: Planning and Scheduling Ads with Facebook Ads Manager
Practice Quiz: Creating an Ad in Ads Manager
Graded Quiz: Fundamentals of Facebook Ads Manager
Analyzing Campaign Results
Introduction: Analyzing Campaign Results
Ads Manager Reporting Overview
Customizing Your Ads Manager Reports
Introduction: Evaluating Results Against Your Goal
How the Campaign Objective Determines the Key Metrics
The Attribution Setting
Analyze Your Campaign Results
Weekly Review: Analyzing Campaign Results
Navigating Ads Manager Reports
The Facebook pixel
Practice Quiz: Evaluating Campaign Results with Ads Manager
Practice Quiz: Evaluating Results Against Your Goal
Graded Quiz: Analyzing Campaign Results
Running Facebook Experiments
Introduction: Running Facebook Experiments
Conversion Lift Tests
Conversion Lift Tests on Facebook
Evaluating the Results of a Conversion Lift Test
Randomization and Intention to Treat
Introduction: Brand Lift Tests
Brand Lift Tests on Facebook
Evaluating the Results of a Brand Lift Test
Weekly Review: Running Facebook Experiments
The Facebook Conversion API
Conversion and Brand Lift Best Practices
Practice Quiz: Conversion Lift Tests
Practice Quiz: Brand Lift Tests
Graded Quiz: Running Facebook Experiments
Optimizing Your Marketing Mix
Introduction: A/B Tests
What Are A/B tests and What Are They Used For?
Setting up an A/B Test with Facebook
Evaluating the Results of an A/B Test
Features of A/B Testing on Facebook
Introduction: Marketing Mix Modeling
Marketing Mix Modeling Overview
Facebook and Marketing Mix Modeling
New Developments in Marketing Mix Modeling
Weekly Review: Optimizing Your Marketing Mix
Testing Multiple Variables in an A/B Test
Choosing the Right Experiment for Your Goal
Measuring Facebook Accurately in Marketing Mix Models
Global Innovations in Marketing Mix Modeling
Practice Quiz: Optimizing Ads with A/B Tests
Practice Quiz: Marketing Mix Modeling
Graded Quiz: Optimizing Your Marketing Mix
Marketing Analytics in Action
Introduction: Marketing Analytics in Action
Assess your Goals and KPIs
Assess Your Data
Formulate a Hypothesis
Determine a Measurement Approach
Recommend a Test Method
Perform an Analysis
Generate Insights
Make Data-Driven Recommendations
Present Results
Communicating in a Presentation
The Facebook Marketing Science Study Guide
Descriptive and Validation Metrics
Template for a Presentation
Practice Quiz: Assess Your Data and Hypothesize
Practice Quiz: Recommend Measurement Solutions and Perform an Analysis
Graded Quiz: Marketing Analytics in Action