Emory University - Marketing Channel Benefits
- Offered byCoursera
Marketing Channel Benefits at Coursera Overview
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Channel Benefits at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Marketing Channel Strategy & B2B2C Routes to Market Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
- Approx. 9 hours to complete
- English Subtitles: English
Marketing Channel Benefits at Coursera Course details
- This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
- This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
Marketing Channel Benefits at Coursera Curriculum
INTRODUCTION
Marketing Strategy Introduction Pt. 1
Marketing Strategy Introduction Pt. 2
Marketing Strategy Introduction Pt. 3
Marketing Strategy Introduction Pt. 4
Marketing Strategy Introduction Pt. 5
Marketing Strategy Introduction Pt. 6
Welcome to the Course!
Marketing Strategy Slide Deck to Accompany Video Pts. 1-6
Related Articles (optional)
Marketing Strategy Quiz
EXPLOSIVE CHANNEL VALUE
Creating Channel Value Pt. 1
Creating Channel Value Pt. 2
Creating Channel Value Pt. 3
Creating Channel Value Slide Deck to Accompany Video Pts. 1-3
Related Articles (optional)
Explosive Channel Value Quiz 1
Explosive Channel Value Quiz 2
CHANNEL BENEFITS
Channel Benefits Pt. 1
Channel Benefits Pt. 2
Channel Benefits Pt. 3
Channel Benefits Pt. 4
Channel Benefits Slide Deck
Related Articles (optional)
Channel Benefits Quiz
AUDITING BENEFITS
Auditing Benefits Pt. 1
Auditing Benefits Pt. 2
Auditing Benefits Pt. 3
The Channel Benefit Audit
Channel Benefits Audit Form
Related Articles (optional)
Benefits Audit Quiz
Marketing Channel Benefits at Coursera Admission Process
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