Emory University - Marketing Channel Functions
- Offered byCoursera
Marketing Channel Functions at Coursera Overview
Duration | 7 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Channel Functions at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Marketing Channel Strategy & B2B2C Routes to Market Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
- Approx. 7 hours to complete
- English Subtitles: English
Marketing Channel Functions at Coursera Course details
- This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
- This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.
Marketing Channel Functions at Coursera Curriculum
MARKETING CHANNEL FUNCTIONS
Channel Functions Pt. 1
Channel Functions Pt. 2
Channel Functions Pt. 3
Channel Functions Pt. 4
Channel Functions Pt. 5
Welcome to the Course!
Channel Functions Slide Deck to Accompany Video Pts. 1-5
Related Articles (optional)
Channel Functions Quiz 1
Channel Functions Quiz 2
BUILDING ROUTES TO MARKET: THE CEMEX CASE
The CEMEX Case Pt. 1
CEMEX Case Analysis Pt. 1
CEMEX Case Analysis Pt. 2
CEMEX Case Analysis Pt. 3
CEMEX Case Analysis Pt. 4
CEMEX Case Analysis Pt. 5
CEMEX Case Analysis Pt. 6
The CEMEX Case Pt. 2
CEMEX Example Slides
The CEMEX Case
CEMEX Slide Deck to Accompany Video Pt. 1
CEMEX Slide Deck to Accompany Video Pt. 2
Related Articles (optional)
CEMEX Quiz
CHANNEL ALIGNMENT AND OPTIMIZATION
Channel Alignment and Optimal Offering - Pt. 1
Channel Alignment and The Optimal Offering - Pt. 2
Channel Alignment and The Optimal Offering - Pt. 3
Channel Alignment Slide Deck to Accompany Video Pts. 1-3
Related Articles (optional)
Optimal Channel Alignment Quiz
Marketing Channel Functions at Coursera Admission Process
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