Emory University - Marketing Channel Governance
- Offered byCoursera
Marketing Channel Governance at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Channel Governance at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 4 in the Marketing Channel Strategy & B2B2C Routes to Market Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
- Approx. 9 hours to complete
- English Subtitles: English
Marketing Channel Governance at Coursera Course details
- This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
- In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present. You will be exposed to new platforms for B2B exchange via a guest speakers' presentation of a startup called Inxeption. Finally, you will be exposed to how multichannel routes to market can create superior value for downstream customers.
Marketing Channel Governance at Coursera Curriculum
MANAGING CHANNEL RELATIONSHIPS
Managing Channel Relationships Pt. 1
Managing Channel Relationships Pt. 2
Managing Channel Relationships Pt. 3
Managing Channel Relationships Pt. 4
Managing Channel Relationships Pt. 5
Welcome to the Course!
Managing Channel Relationships Slide Deck to Accompany Video Pts. 1-3
Managing Channel Relationships Slide Deck to Accompany Pts. 4-5
Video Pt. 5 Excel Spreadsheet & Questionnaire
Managing Channel Relationships Quiz
GRAY MARKETS: THE RIPPLE RUG CAT SCAM CASE
The Ripple Rug Cat Scam Recap Video
Video: How Selling on Amazon Can Grow Your Business
Ripple Rug Case
Related Articles (optional)
Ripple Rug Quiz
DISTRIBUTION STRATEGIES FOR THIRD PARTY PLATFORMS
Shift Happens! Pt. 1
Shift Happens! Pt. 2
Video: Winning the New Channel War on Amazon and Third Party Platforms
Amazon as a Distribution Channel Quiz
Multichannel Management
Multichannel Management
Multichannel Management Slide Deck to Accompany Video
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