Emory University - Marketing Channel Incentives
- Offered byCoursera
Marketing Channel Incentives at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Channel Incentives at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Marketing Channel Strategy & B2B2C Routes to Market Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
- Approx. 8 hours to complete
- English Subtitles: English
Marketing Channel Incentives at Coursera Course details
- This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
- In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and when they might represent a viable route-to-market.
Marketing Channel Incentives at Coursera Curriculum
PRICING
Pricing Conundrum Pt. 1
Pricing Conundrum Pt. 2
Pricing Conundrum Pt. 3
Pricing Conundrum Pt. 4
Pricing Conundrum Pt. 5
Pricing Conundrum Pt. 6
Welcome to the Course
Pricing Slide Deck to Accompany Video Pts. 1-2
Pricing Slide Decks to Accompany Video Pts. 3 - 6
Related Articles (optional)
Pricing Quiz
THE STRATEGIC SKEPTIC
The Strategic Skeptic Pt. 1
The Strategic Skeptic Pt. 2
The Strategic Skeptic Pt. 3
The Strategic Skeptic Pt. 4
The Strategic Skeptic Pt. 5
The Strategic Skeptic Pt. 6
Strategic Skeptic Slide Deck to Accompany Video Pts. 1-6
The Strategic Skeptic Quiz 1
The Strategic Skeptic Quiz 2
DIRECT SELLING
Guest Speaker: Gordon Hester
Direct Selling Pt. 1
Direct Selling Pt. 2
Direct Selling Pt. 3
Direct Selling Pt. 4
Direct Selling Slide Deck to Accompany Video Pts. 1-4
Direct Selling Quiz
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?