Marketing: Customer Needs and Wants
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Marketing: Customer Needs and Wants at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing: Customer Needs and Wants at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 5 in the Foundations of Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 10 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Marketing: Customer Needs and Wants at Coursera Course details
- Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
- The course will cover the following:
- 1. Marketing Fundamentals
- 2. Product, Pricing and Channel Decisions
- 3. Building Strong Brands
- 4. Communication Strategy
Marketing: Customer Needs and Wants at Coursera Curriculum
Course Overview & Week 1
Introduction to the Course
1.- Course Outline
2.- Week 1 Overview
3.- Framing Marketing Challenges, Part 1
4.- Framing Marketing Challenges, Part 2
5.- The Marketing Process, Part 1
6.- The Marketing Process, Part 2
7.- Segmentation, Part 1
8.- Segmentation, Part 2
9.- Segmentation Part 3
10.- Segmentation Part 4
11.- Marketing Research, Part 1
12.- Marketing Research, Part 2
13.- Marketing Research, Part 3
14.- Targeting and Positioning, Part 1
15.- Targeting and Positioning, Part 2
Syllabus
About Week 1
Required Reading
Week 1 Quiz Solutions Key
Week 1
Week 2: Product, Pricing & Channel Design
1.- Week 2 Intro
2.- Product Definition, Part 1
3.- Product Definition, Part 2
4.- Estimating Product Demand, Part 1
5.- Estimating Product Demand, Part 2
6.- Managing Products, Part 1
7.- Managing Products, Part 2
8.- Managing Products, Part 3
9.- Pricing Fundamentals, Part 1
10.- Pricing Fundamentals, Part 2
11.- Pricing Fundamentals, Part 3
12.- Pricing Fundamentals, Part 4
13.- Pricing Fundamentals, Part 5
14.- Channel Design, Part 1
15.- Channel Design, Part 2
16.- Channel Management
17.- Week 2 Recap
About Week 2
Required Reading
Week 2 Quiz Solution Key
Week 2
Week 3: Building Strong Brands
1.- Week 3 Intro
2.- Defining Brands
3.- What Things Can Be Branded?
4.- Why Are Brands Important?, Part 1
5.- Why Are Brands Important?, Part 2
6.- The Value of a Brand, Part 1
7.- The Value of a Brand, Part 2
8.- Brand Equity
9.- The Branding Process, Part 1
10.- The Branding Process, Part 2
11.- Brand Extensions, Part 1
12.- Brand Extensions, Part 2
13.- Week 3 Recap
About Week 3
Week 3 Quiz Solution Key
Week 3
Week 4: Communication Strategy
1.- Week 4 Intro
2.- Communications Framework
3.- Mission And Market
4.- Map The Decision Making Process, Part 1
5.- Map The Decision Making Process, Part 2
6.- Message and Content
7.- Media, Part 1
8.- Media, Part 2
9.- Measurement
10.- Week 4 Recap
Conclusion to the Course
About Week 4
Week 4 - Part 1
Marketing: Customer Needs and Wants at Coursera Admission Process
Important Dates
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