The University of Adelaide - Marketing Essentials
- Offered byFutureLearn
Marketing Essentials at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Credential | Certificate |
Marketing Essentials at FutureLearn Highlights
- Complete 90% of course steps and all of the assessments to earn your certificate
Marketing Essentials at FutureLearn Course details
- There are many common mistakes businesses make in their marketing efforts, such as spending high amounts or starting campaigns without a clear reason why.
- This four-week course from the University of Adelaide will help demystify marketing to ensure you master the basics and avoid marketing mistakes.
- Whether you run your own business, you want to develop in your current role, or you simply want an introduction to marketing, this course will arm you with the marketing skills to grow your business.
- To successfully target your audience, you first need to understand who your customers are. On the course, you will learn how to identify your customers and their needs.
- With this knowledge, you will learn how to create a marketing message and strategy that not only aligns with your customer needs, but also meets the needs of an ever-changing audience.
- Next, you will explore the marketing channels available to you and how your customers use these channels.
- You will learn the best practices of each marketing channel to reach and connect with your audience with the right language and product features.
- On the final week of the course, you will discover how the market landscape continues to change and how the pandemic has impacted customers. Through this exploration, you will learn how you can effectively respond to these changes.
- By the end of the course, you will have a firm grasp of marketing concepts, know how to connect to your customers, and will have the mindset you need for continued success.
Marketing Essentials at FutureLearn Curriculum
Understanding the basics
Getting started
Introduction to Week 1
What is marketing and what makes for successful marketing?
The frameworks of marketing
How good marketing works
Assessment
Bringing it all together
Understanding customers
Introduction to Week 2
Understanding our customers
Customer needs and your brand
Customer needs and your message
Assessment
Bringing it all together
Understanding the channels
Introduction to Week 3
Why understand the channels that are available?
The channels you can use
Best practice use
Assessment
Bringing it all together
Understanding the landscape
Introduction to Week 4
Why understand the landscape?
The essential mindsets you need to succeed
What's just over the horizon?
Assessment
Bringing it all together
What's next?
Other courses offered by FutureLearn
Student Forum
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