UIUC - Marketing in a Digital World

4.6 /5

(20 Ratings)

Offered byCoursera

Marketing in a Digital World
at
Coursera
Overview

Duration	28 hours
Start from	Start Now
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Marketing in a Digital World
at
Coursera
Highlights

Earn a certificate after completion of the course
Financial aid available
Assessment and projects for real world exposure

Marketing in a Digital World
at
Coursera
Course details

Skills you will learn

Marketing Research Marketing Digital marketing

What are the course deliverables?

Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution

Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers

Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities

More about this course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers

Fee varies according to duration in months:

Fee for 1 month is 4151/-

Marketing in a Digital World
at
Coursera
Curriculum

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

Larn how new digital tools are enabling customers to take a more active role in developing and sharing products

HOW DIGITAL TOOLS ARE CHANGING PROMOTION

Learn how new digital tools are enabling customers to take a more active role in promotion activities

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

Learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL

Learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy

Marketing in a Digital World
at
Coursera
Faculty details

Aric Rindfleisch

John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab

Steve Raquel

Clinical Assistant Professor of Business Administration

Marketing in a Digital World
at
Coursera
Admission Process

Important Dates

Jan 15, 2025

Course Commencement Date

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Marketing in a Digital World
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Students Ratings & Reviews

4.6/5

20 Ratings

4-5
12
3-4
8

Suraj Sharma

Marketing in a Digital World

Offered by Coursera

Learning Experience: The course Marketing in a digital world examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.

Faculty: Teacher was also well educated and lecture quality was awesome and practical things were also done. The assessments and assignments were all related to the course content and resources.

Course Support: I got good knowledge about digital marketing and i felt this domain intresting and started to go with this domain further.

Reviewed on 19 Nov 2022Read More

Abhishek Pawar

Marketing in a Digital World

Offered by Coursera

Learning Experience: Course was very interesting.

Faculty: Faculty was good everything is recorded but well explained There were few assignments to complete

Course Support: No i just got one certificate

Reviewed on 2 Oct 2022Read More

Naveen pothakamuri

Marketing in a Digital World

Offered by Coursera

Learning Experience: Marketing in a digital world let's you learn about wide range of professional marketing strategies by using digital tools & an organized content allows me to learnt everything about digital marketing in- detailed manner.

Faculty: Faculty's approach is well-being understandable & the quality of lectures is excellent. By assignments & peer groups sessions, u can able to understand the concept more detailed They used resources like start-up foundations unique strategies &

Course Support: Particularly, i learnt this course as a personal interest & i choosed my career as a mechanical engineer

Reviewed on 21 Aug 2022Read More

Ayush Pratap Singh

Marketing in a Digital World

Offered by Coursera

Learning Experience: Very good platform for career growth and very helpful, very valueble content and imprasive, training experience was outstanding. Most trusted university. thank you

Faculty: Teacher have content knowledge, well plan and good strategy teaching and learning, his lessons were engaging, useful, he is very thoughtful teacher who puts a lot of thought into how he presents the material. Updated course, video content is very good, assignmentsare very thoughtfull, course structure is amazing, resources are imprasive and atractive. Thank you

Course Support: I choose a career in marketing because of the many opportunities for a successful career. I enrolled in this course to lern more about digital marketing.

Reviewed on 9 Aug 2022Read More

Sreeparvathy

Marketing in a Digital World

Offered by Coursera

Other: It was a good experience and it gives lot good knowledge that we don\'t know.

Reviewed on 29 Aug 2021Read More

View All 18 Reviews