UIUC - Marketing Management II
- Offered byCoursera
Marketing Management II at Coursera Overview
Duration | 15 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Management II at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 6 of 7 in the Value Chain Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 15 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Marketing Management II at Coursera Course details
- In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see ?marketing in action? in the business world.
- Upon successful completion of this course, you will be able to:
- ? List all elements of the marketing mix
- ? Explain the role each element plays in creating value
- ? Compare different pricing models
- ? Evaluate the use of different channels of distribution by existing businesses
- ? Critique advertising execution
- ? Create a persuasive advertising piece
- This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Marketing Management II at Coursera Curriculum
Course Orientation
Welcome to Marketing Management II
Meet Professor Hayden Noel
Syllabus
About the Discussion Forums
Glossary
Brand Descriptions
Updating Your Proflie
Orientation Quiz
Module 1 Introduction
What is a Distribution Channel
Channel Decisions
Channel Design
Channel Management
Disintermediation
Module 1 Overview
Module 1 Readings
Module 1 Quiz
Module 2: Pricing Strategy (Price)
What is Pricing?
Pricing Approaches
Factors Affecting Pricing Decisions
Consumer Psychology and Pricing
Steps in Setting Price
Module 2 Overview
Module 2 Readings
Module 2 Quiz
Module 3: Marketing Communication (Promotion)
Introduction to Promotion
The Communications Model
The Communications Mix
The Changing Communications Environment
Steps in Developing a Communications Plan
Evaluating Advertising
Online Advertising
Module 3 Overview
Module 3 Readings
Case Memo Content Instructions
Case Memo Format Instructions
Module 3 Quiz
Module 4: Consumer Behavior
Introduction to Consumer Behavior
Understanding Consumer Behavior
Cultural Factors
Social Factors
Personal Factors
Consumer Decision Making
Consumer Behavior and New Products
4-2.1
4-2.2
4-2.3
4-2.4
4-2.5
4-2.6
Gies Online Programs
Module 4 Overview
Module 4 Readings
Congratulations!
Module 4 Quiz
Marketing Management II at Coursera Admission Process
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