Marketing Mix Implementation Capstone
5.0 /5- Offered byCoursera
Marketing Mix Implementation Capstone at Coursera Overview
Duration | 20 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Mix Implementation Capstone at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Marketing Mix Implementation Capstone at Coursera Course details
- After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
- Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
Marketing Mix Implementation Capstone at Coursera Curriculum
Introduction to this capstone and the Tesla Motor's case study.
Welcome to the Marketing Mix Implementation Capstone
Outline of this Capstone and the evaluation process.
Note regarding the case study method.
Launching the Tesla Model X in the US: from word of mouth to mass marketing?
Brand and product management decisions
Brand and Product Decisions for Tesla Motors
How to develop and launch new products.
Defining your brand model.
The touchpoint concept.
Idenifying your touchpoints.
Prioritizing the key touchpoints.
Video test drive review of the Tesla Model S P90D.
Model X Key Characteristics
Video driving review of the Model X.
Brand and Product Management Practice Quiz regarding the Model S.
Pricing strategy decisions
Pricing strategies for Tesla Motors
Pricing Psychology
The pain of paying
Pricing Approaches
Optimal Price
Tesla Motors Additional Information Module 3
Tesla Model S Pricing
Article regarding Model S and pricing structure
Pricing Strategy Practice Quiz regarding Model S
Channel management and retailing decisions
Channel management and retailing for Tesla Motors
How to Design a Distribution Channel
Key Factors in Channel Management
What are the Different Types of Channel Arrangements?
The Tesla Approach to Distributing and Servicing Cars
Tesla Reinvents the Car Buying Experience
Video: The Tesla Store Experience
Video: Tesla's Elon Musk May Disrupt Dealership Industry
Tesla's European Customers Can Now Design Their Model X Online
Tesla Supercharger Charging Stations
Channel management and retailing Practice Quiz regarding Model S:
Integrated marketing communication decisions and final deliverable
Integrated marketing communication for Tesla Motors
Communications Objectives
What are the Latest Trends in Digital Marketing?
Consumer Decision Making Process
Determining Marketing Communications Budget
Alternative Marketing
Congratulations for completing this Capstone!
Tesla?s Marketing Strategy: Accelerating the World into Sustainable Transport
The Brilliant Tesla Advertising Strategy, or Lack Thereof
Communication Strategy Practice Quiz regarding Model S:
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