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Marketing Mix Implementation Specialization 

  • Offered byCoursera

Marketing Mix Implementation Specialization
 at 
Coursera 
Overview

Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.

Duration

6 months

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Marketing Mix Implementation Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
Details Icon

Marketing Mix Implementation Specialization
 at 
Coursera 
Course details

More about this course
  • In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies
  • Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising)
  • This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market
  • After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix
Read more

Marketing Mix Implementation Specialization
 at 
Coursera 
Curriculum

Brand and Product Management

Pricing Strategy

Channel Management and Retailing

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

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Marketing Mix Implementation Specialization
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