Marketing Strategy Specialization
- Offered byCoursera
Marketing Strategy Specialization at Coursera Overview
Marketing Strategy Specialization
at Coursera
Duration | 6 months |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Strategy Specialization at Coursera Highlights
Marketing Strategy Specialization
at Coursera
- Earn a Certificate upon completion
Skills -Marketing Plan,Market Research,Positioning (Marketing),Value Proposition,Consumer Behaviour,Data Analysis,Market Segmentation,Marketing Process,Market Analysis,Planning,Marketing Strategy
Marketing Strategy Specialization at Coursera Course details
Marketing Strategy Specialization
at Coursera
Skills you will learn
More about this course
- Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service
- Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success
- Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place
- Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
- In the final capstone project you will develop a Marketing Plan for a product or service
Marketing Strategy Specialization at Coursera Curriculum
Marketing Strategy Specialization
at Coursera
Market Research and Consumer Behavior
Positioning: What you need for a successful Marketing Strategy
Marketing Mix Fundamentals
The Marketing Plan
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