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Marketing Strategy Specialization 

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Marketing Strategy Specialization
 at 
Coursera 
Overview

Duration

6 months

Start from

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Marketing Strategy Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
    Skills -Marketing Plan,Market Research,Positioning (Marketing),Value Proposition,Consumer Behaviour,Data Analysis,Market Segmentation,Marketing Process,Market Analysis,Planning,Marketing Strategy
Details Icon

Marketing Strategy Specialization
 at 
Coursera 
Course details

Skills you will learn
More about this course
  • Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service
  • Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success
  • Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place
  • Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
  • In the final capstone project you will develop a Marketing Plan for a product or service

Marketing Strategy Specialization
 at 
Coursera 
Curriculum

Market Research and Consumer Behavior

Positioning: What you need for a successful Marketing Strategy

Marketing Mix Fundamentals

The Marketing Plan

Marketing Strategy Specialization
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Marketing Strategy Specialization
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