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Marketing Tools: Digital Marketing Tools and Services 

  • Offered byLinkedin Learning

Marketing Tools: Digital Marketing Tools and Services
 at 
Linkedin Learning 
Overview

As a modern marketer, you have a wealth of digital marketing solutions at your disposal

Duration

2 hours

Total fee

899

Mode of learning

Online

Difficulty level

Beginner

Credential

Certificate

Marketing Tools: Digital Marketing Tools and Services
 at 
Linkedin Learning 
Highlights

  • Earn a certificate of completion from LinkedIn Learning
Details Icon

Marketing Tools: Digital Marketing Tools and Services
 at 
Linkedin Learning 
Course details

More about this course
  • In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way
  • Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing
  • Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company

Marketing Tools: Digital Marketing Tools and Services
 at 
Linkedin Learning 
Curriculum

Introduction

Discover the top digital marketing tools

Foundations of Digital Marketing: Selecting the Right Tools

Important areas of digital marketing

Selecting the right marketing tool

Social Media Marketing: Platforms, Tools, and Strategies

Organic social media marketing platforms

Promoting content in social media

Social media automation tools and suites

Digital Advertising: The Top Tools and Platforms

Different methods of digital advertising

Display advertising platforms and tools

Bid management platforms and tools

Search engine marketing tools

Video advertising platforms and tools

Mobile advertising platforms and tools

Top Tools for Content Creation, Curation, and Collaboration

Content design tools for digital marketing

Content curation tools for digital marketing

Team collaboration tools for digital marketing

Analytics and SEO in Digital Marketing Campaigns

Website analytics tools

Website user experience (UX) tools

Free SEO tools and techniques

Paid SEO tools

Email Marketing: The Top Tools

Choosing an email marketing solution

Top email marketing tools

Affiliate Marketing: Select and Leverage the Best Tools

Tips for selecting the right affiliate marketing platform

Top affiliate marketing networks

Conclusion

Recommended essentials for digital marketing

Stay up to date in the world of digital marketing

Faculty Icon

Marketing Tools: Digital Marketing Tools and Services
 at 
Linkedin Learning 
Faculty details

Anson Alexander
As a technology educator and founder of AnsonAlex.com, he specialize in content marketing, search engine optimization, technology education and digital publishing. He is always open to new clients, opportunities and business relationships.

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Marketing Tools: Digital Marketing Tools and Services
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