University of Maryland - Master Class for Corporate Entrepreneurs
- Offered byCoursera
Master Class for Corporate Entrepreneurs at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Master Class for Corporate Entrepreneurs at Coursera Highlights
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Master Class for Corporate Entrepreneurs at Coursera Course details
- The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
- With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:
- ? Identifying and developing the entrepreneurial opportunities;
- ? Building business models;
- ? Creating strategies for leading innovation; and
- ? Financing and profiting from innovation.
- The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.
- Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
Master Class for Corporate Entrepreneurs at Coursera Curriculum
Identifying and Analyzing the Opportunity
Key enablers of corporate entrepreneurship
Setting up a formal structure for corporate entrepreneurship
What are entrepreneurial opportunities?
Asking for ideas from employees
What impact do knowledge conditions have in your industry?
Are the demand conditions in your industry favorable?
What is the lifecycle stage of your industry?
Is the industry capital intensive?
Is the industry advertising intensive?
Are you trying to enter a concentrated market?
What is the average size of a company in the industry?
What demographic changes are creating new market needs?
What psychographic changes are opportunistic?
What technical advancements are emerging?
What societal changes are presenting new opportunities?
What political and regulatory forces will influence the market?
How does the learning curve influence your success?
What complementary assets are critical to develop?
What is the reputation of your competitors?
What is value innovation?
What existing factors can you eliminate?
Where can you reduce factors and not reduce value?
Which factors can you raise above competitors?
What new factors can you create?
Is the problem real?
Does your solution create value for your stakeholders?
Is your advantage superior and sustainable?
Can you build the right team at the right time?
Welcome
Meet Dr. James V. Green
The Opportunity Analysis Canvas
Explore the Online Master of Professional Studies in Technology Entrepreneurship
Opportunity Analysis
Building the Business Model
Customer, market, and value propostion
Product-market fit: The heart of the business model
Walkthrough of the Business Model Canvas - Part 1
Walk-through of the Business Model Canvas - Part 2
How do you develop a business model?
Why talk to customers? What do they know?
How to get insights from customers
What to do before the interview
Building a pipeline of customer interviews
What to do after the interview
Cold calling 101
Why have customer segments at all?
Customer segments, value propositions, and product features
Customer types
Customer segments and business models
Minimum viable product (MVP)
Crossing the chasm
What is a channel?
Product-channel fit
Cost structure
Key activities
The rest of the business model canvas
Key partnerships
Key resources
Meet Dan Gordon
Business Model Generation
Talking to Humans
Initial Business Model Canvas
Crafting Strategies for Innovation Initiatives
What are some basic types of innovations?
How can an audit reveal innovation competence and weakness?
How many ways can companies innovate?
How does innovation occur at different business levels?
How does technology uncertainty influence an innovation in the marketplace?
What are key "associating" skills of innovators?
How do innovation managers survive an innovation project?
What's inside an innovation portfolio?
How do disruptive innovations change the marketplace?
How are innovations revealed in a blue ocean strategy?
How can lead users contribute to an innovation strategy?
How can open innovation become an entrepreneurial strategy?
Meet Dr. Thomas J. Mierzwa
Managing Innovation
Innovation Roadmap
Building the Proposal
Financial statement metrics
The entrepreneurial spectrum
The "too typical" return on investment (ROI) process
Finance for the corporate entrepreneur
A better approach to return on investment (ROI)
Intangible assets and return on investment (ROI)
Financial statement basics
Financial statement details
Sources of funding
Internal funding
Customer and vendor financing
Franchising
Joint ventures
Co-branding
Licensing agreements
Business proposals and the pitch
How to write an effective business proposal
What do your funding sources want to see
How to create a pitch deck
Do's and don'ts of the pitch
Meet Michael R. Pratt
Entrepreneurial Finance
Earn a Degree Online in Entrepreneurship and Innovation
Final Business Model Canvas
Final Pitch
Master Class for Corporate Entrepreneurs at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
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