Master Digital Marketing: Introduction to Marketing

Offered byFutureLearn

Master Digital Marketing: Introduction to Marketing
at
FutureLearn
Overview

Duration	3 weeks
Total fee	₹900
Mode of learning	Online
Credential	Certificate

Master Digital Marketing: Introduction to Marketing
at
FutureLearn
Highlights

Duration 3 weeks
Weekly study 6 hours
100% online Learn at your own pace

Master Digital Marketing: Introduction to Marketing
at
FutureLearn
Course details

Skills you will learn

Marketing Search Engine optimization Digital marketing

More about this course

Understanding human behaviour is key to carry out effective marketing. When you investigate the marketing tactics that have worked over time as well as the elements that continue to change, you gain a deeper insight into your customers' motivations to help you make informed marketing decisions.
On this three-week course, you'll explore the historical principles of marketing and fundamental theories that underpin everything we still do today.
With an understanding of the proven marketing techniques as well as a look into the new methods used in the digital landscape, you'll know what to include in your own marketing strategies.
You'll examine different models for understanding and planning your strategies, including the hub and spoke, and Maslow's hierarchy of needs.
With this knowledge, you'll develop an understanding of human behaviour and motivations which will help influence your marketing techniques.
In today's digital world, it's important to understand which of the many marketing channels work for you.
You'll look at marketing via; word-of-mouth, podcast, email, social media, Search Engine Optimization, influencer, and video to understand how to choose the right channel to connect with your audience at the right time.
Finally, you'll examine case studies of digital transformation to understand the importance of evolving and embracing digital.
You'll then be guided through the process of establishing a digital strategy so you can start to implement marketing tactics in your organization.