Master Digital Marketing: Marketing Fundamentals
- Offered byFutureLearn
Master Digital Marketing: Marketing Fundamentals at FutureLearn Overview
Master Digital Marketing: Marketing Fundamentals
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Master Digital Marketing: Marketing Fundamentals at FutureLearn Highlights
Master Digital Marketing: Marketing Fundamentals
at FutureLearn
- Duration 3 weeks
- Weekly study 6 hours
- 100% online Learn at your own pace
Master Digital Marketing: Marketing Fundamentals at FutureLearn Course details
Master Digital Marketing: Marketing Fundamentals
at FutureLearn
Skills you will learn
More about this course
- To create a successful marketing strategy, an organization must consider their marketing mix the set of actions used to promote a brand or product.
- On this three-week course, you'll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.
- You'll also investigate the sales funnel to understand where to use different strategies through each part of the customer's journey. With this knowledge, you'll help optimize customer experience and sales, as well as minimizing expenditure.
- You'll look at the different ways you can generate interest in a brand or product such as the use of emails.
- To help with this, you'll explore tactics for building and managing email databases efficiently with automation.
- To improve your lead generation and conversion, you'll gain an understanding of the whole customer journey to examine where you can improve.
- Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.
- By the end of this course, you'll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.
Master Digital Marketing: Marketing Fundamentals at FutureLearn Curriculum
Master Digital Marketing: Marketing Fundamentals
at FutureLearn
Introduction to the marketing mix
Getting started
The marketing mix
Review, reflect and prepare
Customers and sales funnels
Welcome to week 2
The sales funnel and the customer
Review, reflect and prepare
The customer journey
Welcome to week 3
The customer journey
Review, reflect and prepare
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