Master Digital Marketing: Marketing Strategy 

This course is designed for those with a solid grasp of the foundations of marketing.

It will help you delve deeper into marketing strategies to develop your marketing career.

• On this three-week course, you'll be guided through the process of developing a digital strategy that ensures your marketing activity is aligned with your goals and optimizes your use of digital channels.
• You'll walk through examples, templates, and case studies to see digital strategies in action and identify the techniques that work, and the ones that don't.
• You'll learn to develop your own marketing strategy, ready to be deployed for your business or clients, or as a powerful portfolio piece. Within this strategy, you'll create actionable targets for clear direction and learn how to identify your target audiences to increase conversion.
• You'll learn how to undertake competitor analysis to discover the importance of evaluating competitor performance for your own strategies.
• To further improve your strategy, you'll examine PESTEL, SWOT, and other analysis methods to understand the influences and factors that impact your marketing techniques.
• You'll also identify the legal, ethical, and policy considerations to ensure you are best prepared for implementing your strategy.
• By the end of the course, you'll have the skills and confidence to create, deploy, and monitor your marketing mix strategy.