Master Digital Marketing: The Marketing Mix
- Offered byFutureLearn
Master Digital Marketing: The Marketing Mix at FutureLearn Overview
Master Digital Marketing: The Marketing Mix
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Master Digital Marketing: The Marketing Mix at FutureLearn Highlights
Master Digital Marketing: The Marketing Mix
at FutureLearn
- Duration 3 weeks
- Weekly study 6 hours
- 100% online Learn at your own pace
Master Digital Marketing: The Marketing Mix at FutureLearn Course details
Master Digital Marketing: The Marketing Mix
at FutureLearn
Skills you will learn
More about this course
- Whether you're a small business owner, a marketing professional, an influencer, or an affiliate marketer, you need to have a marketing strategy to be successful.
- On this three-week course, you'll learn the importance of a marketing mix in your strategies and how it helps you put the right product in the right place at the right time.
- You'll examine how you intend to get your message out there as you're guided through implementing the marketing mix.
- The four Ps are the building blocks and help define your marketing mix. They are; product (or service), place, price, and promotion.
- On the course, you'll delve into the four Ps to answer important questions such as what are you selling? Where are your customers? And how will you advertise your marketing messages?
- This understanding will help you create impactful strategies for customer loyalty, product roadmaps, and promotion.
- Once you have mastered the four Ps of the marketing mix, you'll look at expanding this to seven to include people, process, and physical evidence.
- You'll examine each one and how it interacts with the other Ps to give you a comprehensive understanding of the marketing mix.
- With this targeted marketing approach, you can generate more leads and revenue, and stay ahead of the competition.
Master Digital Marketing: The Marketing Mix at FutureLearn Curriculum
Master Digital Marketing: The Marketing Mix
at FutureLearn
Product
Getting started
Overview of product
Product key characteristics
Review, reflect and prepare
Price
Welcome to week 2
Overview of price
Pricing strategy
Review, reflect and prepare
Promotion, Place and extending to 7 Ps
Welcome to week 3
Place
Promotion
The 4 Ps vs the 7 Ps
Review, reflect and complete
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