Coventry University - Master of Business Administration (Marketing) 

Recent graduates with a bachelor's degree in business, marketing professionals seeking career advancement, entrepreneurs looking to enhance their marketing skills, and individuals interested in pursuing leadership roles in marketing departments of corporations or marketing agencies

Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices

Act in a culturally sensitive manner towards all of an enterprise's stakeholders through having an understanding of the interconnected global nature of business

Demonstrate reflective practice for the development, and achievement, of personal career goals

Throughout the program, participants will be encouraged and, in some cases, required to develop approaches and solutions to work-based problems which are innovative and creative. A characteristic required of aspiring leaders is the ability to be entrepreneurial and intrepreneurial in their professional practice, which is also reflected in module content and assessment

See the wider external consequences of actions and decisions taken within their organisation, which is the basis of developing responsible management practice

In this course students will explore topics including digital and offline marketing, strategy, planning, and management

You will also be taught the importance of developing intercultural awareness as a manager

It equip students with advanced skills in digital marketing, product development, and communication strategies to excel in dynamic global markets, fostering leadership and innovation in marketing practices