Measure and Optimize Social Media Marketing Campaigns
- Offered byCoursera
Measure and Optimize Social Media Marketing Campaigns at Coursera Overview
Duration | 8 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Measure and Optimize Social Media Marketing Campaigns at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 6 in the Facebook Social Media Marketing
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
- Approx. 8 hours to complete
- English Subtitles: English
Measure and Optimize Social Media Marketing Campaigns at Coursera Course details
- This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
- By the end of this course, you will be able to:
- ? Analyze dashboards and evaluate ROI from your social media marketing efforts
- ? Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- ? Implement an A/B test to optimize your campaign
- ? Present and communicate the results of your campaign to a team
- This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.
- This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate.
Measure and Optimize Social Media Marketing Campaigns at Coursera Curriculum
Evaluate Your Marketing Results Against Goals
Introduction to the Facebook Social Media Marketing Professional Certificate
Measure and Optimize Social Media Marketing Campaigns Course Introduction
Introduction to Anke Audenaert
Careers in Digital Marketing
Evaluate Your Marketing Results Against Goals Overview
Align metrics with common marketing goals
Data and Reports to Evaluate Performance
Understanding ROAS and ROI
Understanding Cost per Result
Understanding Customer Lifetime Value
ROAS and ROI Example
Cost per Result Example
Customer Lifetime Value Example
Evaluate Your Marketing Results Against Goals Conclusion
Measure and Optimize Social Media Marketing Campaigns Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Reporting in Facebook Ads Manager Overview
Terms and Formulas
ROAS & ROI Practice Quiz
Cost Per Result Practice Quiz
LTV Practice Quiz
Evaluate Your Marketing Results Against Goals Quiz
Measure Your Advertising Effectiveness
Measure Your Advertising Effectiveness Overview
What Are Experiments?
Using Experiments to Measure Advertising Effectiveness
Experiments to Measure Ad Effectiveness on Facebook
Creating a Brand Survey Test and a Holdout Test
Interpreting the Results of Brand Surveys and Holdout Tests
Measure Your Advertising Effectiveness Conclusion
Connecting data with the Facebook Pixel, SDK and Conversion API
Data and Privacy in Online Advertising
Introduction to Advertising Effectiveness Measurements Practice Quiz
Measure Your Advertising Effectiveness Quiz
Optimize Your Ad Campaigns
Optimize Your Ad Campaigns with A/B Testing Overview
Set Up an A/B Test
Interpret Results of an A/B Test
Measuring Across Channels with Media Mix Models
Measuring Across Channels with Attribution
Challenges When Measuring Across Channels
Optimize Your Ad Campaigns Conclusion
Summary of Attribution Models
Optimize within a Campaign with A/B Testing Practice Quiz
Optimize Your Ad Campaigns Quiz
Communicate Your Marketing Results
Presenting Your Campaign Results
Presenting Your Campaign Results (Applied)
Telling a Clear Story With Data
Communicating in a Presentation
Example: MFreshFlowers
Communicate Your Marketing Results Conclusion
Congratulations!
Template for a Presentation
Telling Your Full Campaign Story Practice Quiz
Communicate Your Marketing Results Quiz
Measure and Optimize Social Media Marketing Campaigns at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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