MICA - MICA - Advanced Certificate in Digital Marketing and Communication
4.6 /5- Offered byupGrad
- Private Institute
- Estd. 2015
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Overview
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
Digital marketing course taught by ex global heads of departments in marketing at Google, Uber, Amazon, and esteemed MICA & Cambridge faculty
Duration | 31 weeks |
Total fee | ₹1.11 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Future job roles | Computer networks, Agile scrum, SEO Manager |
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Highlights
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
- This course is now updated with Generative AI Modules
- Physical certificate from MICA in association with upGrad
- 15+ LIVE projects and case studies
- Capstone Project with Certification
- Mock interview prep with industry hiring managers
- MICA Executive Alumni Status
Read more
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Course details
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
Who should do this course?
- Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
What are the course deliverables?
- Identify the different marketing communication channel mix to distribute your content
- Understand the different steps going into developing marketing communications campaigns
- Understand how to develop media, influencer and analyst relationships
More about this course
- This course will give the best of MICA and UpGrad, helping participants build a leadership career in Digital Marketing
- Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
- Course Duration: 26 weeks Core + 5 Weeks Per Specialisation
- New specialisation on Generative AI in digital marketing
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Curriculum
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
Digital Marketing Landscape
Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
Digital Marketing Metrics and Channels
Customer Centricity
Case Studies
Digital Channels Deep Dive - I
Designing a Web Presence
Social Media Marketing
Search Engine Optimisation (SEO)
Case Studies
Blog Creation Project ( WordPress)
Social Media Marketing Live Project ( Facebook Ads Manager)
Digital Channels Deep Dive - II
Search Engine Marketing (SEM)
Programmatic & Display Advertising
Content Marketing
User Nurturing
Case Studies
Google Ads Search Campaign ( Google Ads Manager)
Email Marketing Live Project ( Get Response)
Marketing Analytics and Integrated Strategy
Web Analytics
Defining a Robust Digital Marketing Strategy
Planning DM Resources (Agency/Team)
Case Studies
Web Analytics Live Project ( Google Analytics4)
Capstone Project and e-Commerce Bootcamp
e-Commerce Bootcamp
Capstone Project
Specialisation in Branding and Communications
Fundamentals of Branding
Brand Engagement Strategy
Branding for International Markets
Marketing Communications
Specialisation in Marketing Analytics
Marketing Data Identification and Collection
Marketing Data Integration and EDA
Predictive Analytics and Decision Making
Tools Covered: Google Analytics, My SQL, Excel
Specialisation in Social Media and Content Marketing
Deep Dive into Content Marketing
Paid Advertising on Social Media Platforms
Community Management
Tools Covered: Instagram, Mention, Hootsuite
Specialisation in Generative AI
Personalisation and Prompt Engineering
Content Creation in Digital Marketing
Text-Based Content Creation
Image-Based Content Creation and Manipulation
Audio-Based Content Creation and Manipulation
Video-Based Content Creation and Manipulation
Specialisation in Marketing Communications (Focus on PR)
Campaign Planning
Developing creative communications
Public Relations
2 Case Studies
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Faculty details
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
Falguni Vasavada-Oza
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Sakhee Dheer leads the Digital Marketing function and analytics for Google's clients in the APAC region, as she previously did for Microsoft APAC.
Jaideep Prabhu
Professor at Cambridge(the #2 college in the world). Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Nikhil Kant
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Apoorv Sharma
Ex Global Product Marketing Head at Amazon and Current Marketing Communication, Apple. Scripting the Apple story for the next billion customers
MICA - Advanced Certificate in Digital Marketing and Communication at upGrad Entry Requirements
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
Eligibility criteria
- Bachelor's or Equivalent Degree
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View Other 157 Courses
B
Basant
MICA - Advanced Certificate in Digital Marketing and Communication
Offered by upGrad
4
Learning Experience: Upgrad is a good online education platform.Many Upgrad students and alumni have praised the platform for its emphasis on practical learning and industry relevance. They appreciate the fact that Upgrad's courses are designed with the needs of the industry in mind, and that they provide opportunities for students to develop skills that are in high demand by employers.Several reviews also mention Upgrad's strong career support services, which include resume building, interview preparation, and job placement assistance. This support is particularly valuable for individuals who are looking to make a career change or enter a new field.
Faculty: Upgrad's faculty is made up of experienced professionals and experts in their respective fields. Many of the instructors and mentors have significant industry experience, which allows them to provide real-world examples and insights to students.
Upgrad's courses include a variety of assessments to measure student progress and understanding. These assessments may include quizzes, tests, exams, assignments, and projects.One of the strengths of Upgrad's assessment approach is that it is designed to be both rigorous and supportive. Students receive regular feedback from instructors and mentors, which helps them to identify areas where they need to improve and to stay on track with their learning goals. Additionally, Upgrad's courses often include practice assessments and mock exams, which help students to prepare for the final assessments.
Course Support: one of the key features of Upgrad's course was its emphasis on practical learning. The course included a range of hands-on projects and assignments that allowed me to apply my learning in real-world scenarios. Additionally, the course was taught by experienced professionals who were able to provide valuable insights into the latest trends and challenges in the industry. Another strength of Upgrad's course was its supportive learning environment. I had access to mentors and instructors who were always available to answer my questions and provide guidance. The platform also had a strong community of students and alumni, which provided opportunities for networking and collaboration.
Reviewed on 17 Apr 2023Read More
V
Vijay Rajput
MICA - Advanced Certificate in Digital Marketing and Communication
Offered by upGrad
4
Learning Experience: Very good learning experience that boost my working level.
Faculty: Good
Course Support: Very supportive.
Reviewed on 17 Mar 2023Read More
S
Sunny
MICA - Advanced Certificate in Digital Marketing and Communication
Offered by upGrad
5
Learning Experience: Very useful course for digital marketing, overall very nice experience.
Faculty: The faculty was nice and knowledgeable. They know what type of problems you will get so they teach you accordingly so you will not get any difficulty.
Up to date information and the course design is also very good it starts with basic things for beginners and step by step the level increases so you will not get any difficulty.
Course Support: It helps me a lot in my career. I got the detailed information about digital marketing which is very useful in my job.
Reviewed on 16 Mar 2023Read More
A
Akash Ghosh
MICA - Advanced Certificate in Digital Marketing and Communication
Offered by upGrad
5
Learning Experience: Very detailed content on various topics on Digital Marketing, each topic had its own assignments and quizzes so the fundamentals of the topic could be strengthened
Faculty: Faculty gave detailed feedback on all assignments to helps us understand what we did right and what we did wrong.
I liked how they were not very lengthy and were aware they need to make it detailed yet concise to accommodate people who are studying as well as working.
Course Support: Gave me a certification from a reputed institute, MICA
Reviewed on 19 Dec 2022Read More
S
Surabhi Shukla
MICA - Advanced Certificate in Digital Marketing and Communication
Offered by upGrad
3
Learning Experience: The Upgrad with MICA faculty give you basic understanding of the digital marketing course. The course structure is basically recorded version of the MICA faculties, Upgrad coaches or mentor and Industry experts. The course is designed in such a way that any field or stream people can understand it.
Faculty: The industry experts, faculties, mentors and upgrad coaches are very good. You will get all the basic knowledge of the course. But, for industry you need much more knowledge and practical experience to crack interviews.
The course structure is not much updated but the industry expert give you brief detail about the update tools and how to use it in live weekend class. Course structure is very detailed and you get the 3 years validity of the material from the platform.
Course Support: Right now, I am doing internship. So, some help but not much.
Reviewed on 3 Dec 2022Read More
View All 13 Reviews
MICA - Advanced Certificate in Digital Marketing and Communication
at upGrad
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