Centre for Online Education - MMPM-006: Marketing Research

Offered bySwayam

MMPM-006: Marketing Research
at
Swayam
Overview

Mastering the Fundamentals of Marketing Research for Strategic Business Decision-Making: Techniques, Data Analysis, Ethical Practices, and Practical Applications

Duration	15 weeks
Start from	Start Now
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

MMPM-006: Marketing Research
at
Swayam
Highlights

Earn a certification after completion
Learn from expert faculty

MMPM-006: Marketing Research
at
Swayam
Course details

Skills you will learn

Marketing Research Data Processing Software Testing Marketing Online Marketing Hypothesis Testing Data analysis

Who should do this course?

Undergraduate and graduate students majoring in marketing, business administration, or related fields

What are the course deliverables?

Explain the role and importance of marketing research in business decision-making
Identify different types of marketing research and their applications
Develop effective research questions and hypotheses
Distinguish between qualitative and quantitative research methods and determine when to use each

More about this course

Marketing research is the function that provides the marketer with the necessary information about the consumer, competitor, and other stakeholders
In the process, an organisation can discover new market prospects, assess and track marketing initiatives, and generally improve its marketing strategy to better suit the needs of the customer
Technological innovations such as the internet, online marketing, social media, and the rising popularity of mobile devices and apps have given consumers the power to generate their own information. These occurrences have impacted the market in numerous ways

MMPM-006: Marketing Research
at
Swayam
Curriculum

Week 1

Unit -1: Marketing Research: An Introduction

Week 2

Unit -2: Applications of Marketing Research and Ethical Issues

Week 3

Unit -3: Identifying and Defining Research Problems

Week 4

Unit- 4: Research Design Formulation

Week 5

Unit- 5: Data Collection: Qualitative and Quantitative

Week 6

Unit -6: Data Processing

Week 7

Unit- 7: Hypothesis Testing

Week 8

Unit- 8: Correlation and Simple Linear Regression

Week 9

Unit -9: Multiple Regression Analysis

Week 10

Unit- 10: Discriminant Analysis and Logistic Regression Analysis

MMPM-006: Marketing Research
at
Swayam
Faculty details

Prof. Rajeev Kumar Shukla

Dr. Rajeev Kumar Shukla is presently working as Professor in School of Management Studies, Indira Gandhi National Open University (IGNOU), New Delhi. He has a rich blend of experience in Industry and Academics. He extended his services in product management, quality control and operations management to the industrial world for 15 years. He has designed and developed various courses in Marketing Management area such as Marketing Research, Services Marketing, International Marketing, Consumer Behaviour, Rural Marketing, Marketing Management. He has designed and organized number of FDPs, MDPs, Conferences, and Workshops. He has quality and empirical research papers to his credit and has published more than 150 research papers.