Mobile App Marketing Course: Mobile Marketing Certification
4.0 /5- Offered byDigital Vidya
Mobile App Marketing Course: Mobile Marketing Certification at Digital Vidya Overview
Duration | 1 month |
Total fee | ₹24,500 |
Mode of learning | Online |
Credential | Certificate |
Mobile App Marketing Course: Mobile Marketing Certification at Digital Vidya Highlights
- Earn a Govt. recognized certificate from Digital Vidya
- 100% interview guarantee and 15% discount
- 24X7 trainer?s support on discussion forum
- Life time access to latest content (Presentations & Videos)
- Learn through 4+ hands-on project and weekly assignments
- Gain expertise on SEO tools worth INR 15000 for free
Mobile App Marketing Course: Mobile Marketing Certification at Digital Vidya Course details
- For Sales & Marketing Professionals, Entrepreneurs & Business Owners, Digital Marketing Professionals and Other Professionals (IT, HR)
- Periodic Table of SEO success factors
- Tools: Google Search Console, Bing Webmaster, Google Analytics setup
- Keyword Planner tool (Search volumes, Competition, Business priority)
- Content marketing basics & its importance
- Niche backlinking via influencers & articles
- Keeping track of algorithm updates
- In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization
- Designed for research-based internship in which participants will do research on one topic every week and a blog post on Digital Vidya's blog for good research submissions
Mobile App Marketing Course: Mobile Marketing Certification at Digital Vidya Curriculum
History of Search & Introduction to SEO
Evolution & Growth of Search Engines
How Google Work?s ? Basics of SEO
Periodic Table of SEO success factors
On-Page Best Practices
Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps, Robots.txt
Achor text, Internal linking
Tools: Google Search Console, Bing Webmaster, Google Analytics setup
Keyword Research & Competitive Analysis
Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis
SEO Friendly Design & Architecture
Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive / adaptive design
Importance of HTTPs
Site schema (rich snippets) & architecture
Technical Website Optimization
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages
Link-Building
Content marketing basics & its importance
Directory submissions
Local listings
Niche backlinking via influencers & articles
Social bookmarking
Press Release optimization
Social,Local,Mobile (SoLoMo) SEO Strategies
Content marketing basics & its importance
Directory submissions
Local listings
Niche backlinking via influencers & articles
Social bookmarking
Press Release optimization
SEO Site Audit
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
Audit Report
Algorithm Updates
Search Algorithm overview
Panda
Penguin
Hummingbird
Keeping track of algorithm updates
SEO Tracking
Tracking ranks (Webcam)
Google Analytics Custom Reports
Creating your custom dashboard
The Future of SEO
Voice search
Augmented & Virtual Reality
Wearable devices & latest tech
Semantic web
SEO Career Paths
SEO
Backlink Builder ( Influencer Manager / Outreach)
Mobile App Marketing Course: Mobile Marketing Certification at Digital Vidya Faculty details
Other courses offered by Digital Vidya
Student Forum
Anything you would want to ask experts?