UIUC - Digital Media and Marketing Principles

5.0 /5

(1 Rating)

Offered byCoursera

Digital Media and Marketing Principles
at
Coursera
Overview

Gain a comprehensive overview of the mobile marketing strategies

Duration	20 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Digital Media and Marketing Principles
at
Coursera
Highlights

Earn a Certificate upon completion from University of Illinois
Financial aid available
Gain expertise on widely used skills like Digital Marketing, Marketing Channel, Social Media, Mobile Marketing, Integrated Marketing Communications

Digital Media and Marketing Principles
at
Coursera
Course details

Skills you will learn

Digital marketing Content marketing Advertising Mobile marketing Marketing Social media marketing Marketing Communication Branding

What are the course deliverables?

Examine marketing as a process of highly strategic communication
Understand the impacts of digital media and information technologies on communication and marketing
Develop a conceptual understanding of several digital marketing strategies
Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing

More about this course

Learn about the impacts of digital technologies on marketing communication strategies and practices
Understanding the underlying processes of marketing communication and the core features of new media technologies

Digital Media and Marketing Principles
at
Coursera
Curriculum

Course Overview and The Changing Landscape

Course Introduction

Marketing as Communication Part 1 & 2

Media Revolution Part 1 & 2

Understanding Marketing Media

The Marketing Funnel

Dual Product Model of Commercial Marketing Media

Interview with Jan Slater: Rethinking Digital vs. Traditional Media

Key Processes and Core Strategies

Key Features of Digital Communication

Impacts of Digital Technologies on Information Dissemination

Impacts of Digital Technologies on Persuasion Part 1 & 2

Impact of Digital Technologies on Branding

Content Marketing

Context Marketing Strategy

Interview with Jan Slater: What is a Brand?

Interview with Jan Slater: Brand Messaging and Digital Consumers

Interview with Jan Slater: Telling Brand Stories on Multiple Channels

Smart and Social Media Channels

Discovering and Targeting the Right Audience in World of Digital Media

Programmatic Advertising Part 1 & 2

Search Marketing

Social Media Marketing Part 1 & 2

Marketing Attribution

Real Time Bidding

Mobile Media and Beyond the Screens

Mobile Marketing Part 1 -3

Beyond the Screens

Location-based Marketing

Conversational Marketing

Interview with Jan Slater: Stay Ahead the Curve by Being Agile

Gies Online Programs

Digital Media and Marketing Principles
at
Coursera
Admission Process

Important Dates

May 25, 2024

Course Commencement Date

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Digital Media and Marketing Principles
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Students Ratings & Reviews

5/5

1 Rating

4-5
1

Tejaswini Tippanaboina

Digital Media and Marketing Principles

Offered by Coursera

Other: The course offered an interesting overview and introduction to digital marketing. This was the first time I have taken a Coursera course and was able to complete it, and I've tried several. Quite often, the content is just too difficult to wade through without 1:1 human support. I think the workload was pitched correctly. I also liked how some theory was taught, and some research based on the theory. It is not just a bunch of case studies. There is an effort to describe the general principles that can apply across both firms and specific technologies, although there is a lot of both (firms and technologies) addressed as well. On the negative side (and there's not much of that), some of the interviews of students on the U of I quad were ridiculously pointless. They really offered nothing of great value and took up substantial time. They were too anecdotal and at times the resulting content worked against the principles being taught in the course. I would rather see user-generated content, created by students and grads of the course, perhaps, from around the world, each discussing some aspect of that unit's topic. Just focusing on student interviews at U of I seems pretty parochial.

Reviewed on 15 Oct 2020Read More