Mobile Marketing, Optimization Tactics, and Analytics
- Offered byCoursera
Mobile Marketing, Optimization Tactics, and Analytics at Coursera Overview
Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
How to select a mobile marketing platform that aligns with your business and its specific goals
Duration | 11 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Mobile Marketing, Optimization Tactics, and Analytics at Coursera Highlights
Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
- Earn a Certificate upon completion from UCI
- Gain expertise on widely used skills like Mathematical Optimization, Marketing, Mobile Marketing, Sales, Marketing Analytics
Mobile Marketing, Optimization Tactics, and Analytics at Coursera Course details
Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
Skills you will learn
What are the course deliverables?
- Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
- Explore the various methods to enhance a mobile experience
- Analyze and optimize marketing efforts to improve business outcomes
More about this course
- Start with an introduction to mobile marketing
- The remaining modules will provide the knowledge needed to increase sales, boost engagement, and interpret website analytics
Mobile Marketing, Optimization Tactics, and Analytics at Coursera Curriculum
Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
Mobile Marketing
Mobile Marketing Strategy
Mobile Technology
Supplemental Resources
Mobile Website or Mobile Application
Mobile Applications or Apps
What are Mobile Applications?
Supplemental Resources
Mobile Experience
The Mobile App Design Process
Developing a Mobile Marketing Strategy
Website Optimization
Success Indicators and KPIs
Introduction to Optimization
Strategies for Optimizing Your Content
Supplemental Resources
Key Performance Indicators (KPIs)
Testing Methodologies and Tools for Analytics
Testing Methodologies and Strategies
Supplemental Resources
Testing Tools
Testing Methodologies and Tools for Analytics
Mobile Marketing, Optimization Tactics, and Analytics at Coursera Faculty details
Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
Stephane Muller
University of California, Irvine
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Mobile Marketing, Optimization Tactics, and Analytics
at Coursera
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