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Mobile Marketing, Optimization Tactics, and Analytics 

  • Offered byCoursera

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Overview

How to select a mobile marketing platform that aligns with your business and its specific goals

Duration

11 hours

Start from

Start Now

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion from UCI
  • Gain expertise on widely used skills like Mathematical Optimization, Marketing, Mobile Marketing, Sales, Marketing Analytics
Details Icon

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Course details

What are the course deliverables?
  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
  • Explore the various methods to enhance a mobile experience
  • Analyze and optimize marketing efforts to improve business outcomes
More about this course
  • Start with an introduction to mobile marketing
  • The remaining modules will provide the knowledge needed to increase sales, boost engagement, and interpret website analytics

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Curriculum

Mobile Marketing

Mobile Marketing Strategy

Mobile Technology

Supplemental Resources

Mobile Website or Mobile Application

Mobile Applications or Apps

What are Mobile Applications?

Supplemental Resources

Mobile Experience

The Mobile App Design Process

Developing a Mobile Marketing Strategy

Website Optimization

Success Indicators and KPIs

Introduction to Optimization

Strategies for Optimizing Your Content

Supplemental Resources

Key Performance Indicators (KPIs)

Testing Methodologies and Tools for Analytics

Testing Methodologies and Strategies

Supplemental Resources

Testing Tools

Testing Methodologies and Tools for Analytics

Faculty Icon

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Faculty details

Stephane Muller
University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Mobile Marketing, Optimization Tactics, and Analytics
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