Rutgers University - New Technologies for Business Leaders
4.0 /5- Offered byCoursera
New Technologies for Business Leaders at Coursera Overview
Duration | 19 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
New Technologies for Business Leaders at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 19 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
New Technologies for Business Leaders at Coursera Course details
- This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.
- From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.
- The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.
- This course is available in English.
New Technologies for Business Leaders at Coursera Curriculum
INTRODUCTION TO DIGITAL TRANSFORMATION
Welcome
What do we need to learn about Digital Transformation?
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast
The Revolution
Hype and adoption - Part I
Hype and adoption - Part II
Digital Master
Embrace the present and build the future
Leading for innovation
Knowing and loving your customer
The human factor
How to get business and IT right?
What did we learn about Digital Transformation?
What is digital transformation?
GERMAN: 2017 Study on Digital Transformation in Germany
Keeping Score: Why digital transformation matters?
Test your knowledge about Digital Transformation
AUGMENTED, VIRTUAL AND MIXED REALITY
What will we learn about virtual, mixed, and augmented reality?
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers
What is the difference between AR and VR? And why do I care?
What do you need to experience and enjoy VR or AR content?
Content rules all around! In 360 degrees, content rules even more
Show me the money. Billions in the AR and VR markets
What does NASA, Ikea, BMW, and others do with AR and VR?
How to go shopping in a virtual world? The retail industry experience
My own virtual experience
Succeeding in Marketing and Advertising with VR and AR
What did we learn about virtual, mixed and augmented reality?
2021: AR, VR and Mixed Reality in post-pandemic times?
VR, AR, MR and What Does Immersion Actually Mean?
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide
How VR And AR Can Enhance The Retail Experience
A preview of the first wave of AR apps coming to iPhones
How to Create a Content Marketing Strategy for Virtual Reality
The Next-Generation of Virtual Reality for Brands and Marketing
Augmented Reality: Marketing's Trillion-Dollar Opportunity
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)
Test your knowledge about virtual, mixed and augmented reality
INTERNET OF THINGS
What will we learn about Internet of Things?
What is Internet of Things?
Market trends and key companies and technologies
The monetary and competitive opportunity of ?The Internet of Things?
How real companies embrace IoT
A world of possibilities: IoT Communities for you
The customer journey with IoT
Blueprint Journey IoT
What did we learn about IoT?
2017 Internet Of Things (IoT) Intelligence Update
Video: Create the Internet of Your Things - Microsoft's Vision for IoT
How The Internet of Things Will Impact Customer Service
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing
How The Internet Of Things Is Changing Online Marketing
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain
Case study: manufacturing
The Tesla IoT Car
Why IoT and Why Now?
Refillable cups, popcorn buckets, and coke freestyle at universal orlando ? complete insider?s guide
Data Privacy? Who Owns My Data?
Test your knowledge about IoT
ARTIFICIAL INTELLIGENCE AND BIG DATA
What are we going to learn about Big Data and Artificial Intelligence?
The key terms about big data and artificial intelligence
The not so secret sources of all that data you should know
The Who is Who of Big Data and AI
Will Artificial Intelligence replace your and my job?
Ways to leverage big data in your marketing strategy?
Intelligent Customer Engagement requires AI
Learning from Companies using AI
Getting Future Ready with AI
Scenarios for your organization
What did we learn about Big Data and AI?
Between coffee sips: The Starbucks Case
More terms you may want to know
Contradictory views of technology and science leaders?
What Data-Driven Creative Means For The Future Of Advertising?
Test your knowledge about Big Data and Artificial Intelligence
Blockchain technology applications and crypto currencies
What will we learn about blockchain?
Changing every game
Building the foundations from Computer Science
The key concepts of Blockchain technology
Show me the money
What is a smart contract?
Funding on steroids
Blockchain is everywhere: From Healthcare to Media
Chain your customers with blockchain technologies
How is trust in advertisement possible?
Blockchain and black markets
Communities on the move
Blockchain based future is as unlikely as a future without the Internet
Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology
What did we learned about Blockchain?
End of the course: Keep learning!
Blockchain: a short-lived illusion or a real game changer?
OPTIONAL: The CMO Primer For The Blockchain World (by Jeremy Epstein)
Test your knowledge about Blockchain
New Technologies for Business Leaders at Coursera Admission Process
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