Omnichannel Strategy and Management

Offered byedX

Omnichannel Strategy and Management
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Overview

Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from Tuck and the Tuck School of Business at Dartmouth.

Duration	37 hours
Mode of learning	Online
Schedule type	Self paced
Difficulty level	Intermediate
Credential	Certificate

Omnichannel Strategy and Management
at
edX
Highlights

Offered By University of Pennsylvania
Best service for today customer's needs.
Earn a professional certificate from Tuck School of Business, Dartmouth College
Highlight you knowledge and skills from this course

Omnichannel Strategy and Management
at
edX
Course details

Skills you will learn

Retail Sales Strategic Management Business Development

Who should do this course?

We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business to retail specialists.

What are the course deliverables?

How to understand the needs of omnichannel customers
How to fulfill omnichannel demand
How leading retailers are navigating their omnichannel journeys
How to support an omnichannel strategy

More about this course

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer's processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer's business model
In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won't be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer's needs.